INTERNET GIANT LENDS HELPING HAND
TheItaliangovernment has signedanagreement with China’s tope-commerce groupAlibaba GroupHolding Ltdthat is aimedatmakingit easier for Italian businesses torun virtual storesonthe platform.
Alibaba will provide Italian businesses looking to open stores on Tmall.com with enrollment support, online marketing and customer service support, the company said on Thursday.
The three-year agreementwas part of a memorandum of understanding signed between Italy’s Ministry of EconomicDevelopment and Alibaba’s founder JackMain Beijing, the company said.
Under the agreement, both sides will determine what product categories on Tmall.com, Alibaba’s business-to-customer site, best present opportunities for Italian companies and also satisfy Chinese consumers’ needs, according to a joint press release.
Alibaba’s business-tobusiness unit Alibaba.com, and its affiliated logistics firm Cainiao, will also explore opportunities with the Italian side. Tmall will also launch a promotion for popular Italian brands already on the platform and set up a dedicated country page to feature Italian goods, Alibaba said. ManyWestern brands have teamed up with e-commerce platforms to reach out to the growing number of Chinese middle-class shoppers. In April, British luxury brand Burberry Group Plc opened its online shopping booth on Tmall.
This is the second contract in a month that Alibaba has struck with a foreign government for cross-border merchandise transactions. The Internet company already signed a deal with the French government to aid French businesses in launching stores on Tmall.