China Daily (Canada) - - BUSINESS -

TheI­tal­ian­govern­ment has signedana­gree­ment with China’s tope-com­merce groupAlibaba GroupHold­ing Lt­dthat is aime­dat­makin­git eas­ier for Ital­ian businesses torun vir­tual storeson­the plat­form.

Alibaba will pro­vide Ital­ian businesses look­ing to open stores on with en­roll­ment sup­port, on­line mar­ket­ing and cus­tomer ser­vice sup­port, the com­pany said on Thurs­day.

The three-year agree­ment­was part of a me­moran­dum of un­der­stand­ing signed be­tween Italy’s Min­istry of Eco­nomicDe­vel­op­ment and Alibaba’s founder Jack­Main Bei­jing, the com­pany said.

Un­der the agree­ment, both sides will de­ter­mine what prod­uct cat­e­gories on, Alibaba’s busi­ness-to-cus­tomer site, best present op­por­tu­ni­ties for Ital­ian com­pa­nies and also sat­isfy Chi­nese con­sumers’ needs, ac­cord­ing to a joint press re­lease.

Alibaba’s busi­ness-to­busi­ness unit, and its af­fil­i­ated lo­gis­tics firm Cainiao, will also ex­plore op­por­tu­ni­ties with the Ital­ian side. Tmall will also launch a pro­mo­tion for pop­u­lar Ital­ian brands al­ready on the plat­form and set up a ded­i­cated coun­try page to fea­ture Ital­ian goods, Alibaba said. ManyWestern brands have teamed up with e-com­merce plat­forms to reach out to the grow­ing num­ber of Chi­nese mid­dle-class shop­pers. In April, Bri­tish lux­ury brand Burberry Group Plc opened its on­line shop­ping booth on Tmall.

This is the sec­ond con­tract in a month that Alibaba has struck with a for­eign govern­ment for cross-bor­der mer­chan­dise trans­ac­tions. The In­ter­net com­pany al­ready signed a deal with the French govern­ment to aid French businesses in launch­ing stores on Tmall.

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