Ski-Doo maker ex­pands China net­work

China Daily (Canada) - - FRONT PAGE - By PAUL WELITZKIN in New York paulwelitzkin@ chi­nadai­lyusa.com

BRP, the Canada-based maker of Ski-Doo snow­mo­biles, Sea-Doo wa­ter­craft and Can-Am off-road ve­hi­cles, will be the ma­jor­ity owner of a joint ven­ture that will boost the com­pany’s deal­er­ship net­work and op­er­a­tions in China.

BRP’s part­ner is Hong Kong­based Smooth Ma­rine Equip­ment Ltd, which has been de­vel­op­ing the com­pany’s China net­work since 2002.

Ac­cord­ing to Pas­cal Bosse, cor­po­rate di­rec­tor for com­mu­ni­ca­tions, pub­lic af­fairs and in­vestor re­la­tions at Val­court, Que­bec, Canada-based BRP, his com­pany will pro­vide the ma­jor­ity of the work­ing cap­i­tal for the joint ven­ture.

“In the US and Canada we have a di­rect net­work of deal­ers sell­ing our prod­ucts and ser­vices,” he said. “In China we use an in­di­rect method which means we uti­lize Smooth Ma­rine to set up a net­work of deal­ers for us. This ven­ture will al­low for an ac­cel­er­ated ex­pan­sion of the China dealer net­work.”

Bosse said it’s too early to tell if the agree­ment, an­nounced on June 12, will re­sult in an in­crease in jobs at plants that make the com­pany’s prod­ucts in Canada and over­seas.

BRP’s sales in China have grown 30 per­cent an­nu­ally for the past three years. The joint ven­ture also means deal­ers in the north­ern part of China will be able to sell BRP’s pop­u­lar Ski-Doo line of snow­mo­biles.

“We are con­fi­dent this agree­ment will help de­velop the power-sports in­dus­try in China. BRP’s of­fer­ing is unique and fits well in the Chi­nese mar­ket,” YY Chen, owner of Smooth Ma­rine, said in a state­ment.

The mar­ket for wa­ter­craft and all-ter­rain ve­hi­cles in China was very small be­fore 2009. In 2012, BRP opened its first of­fice in Shang­hai.

BRP, for­merly known as Bom­bardier Recre­ational Prod­ucts Inc, has an­nual sales of over C$3 bil­lion and em­ploys more than 7,000 world­wide.

PRO­VIDED TO CHINA DAILY

BRP be­lieves the Sea-Doo Spark wa­ter­craft will have great po­ten­tial in the China mar­ket.

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