En­tre­pre­neur spreads Chi­nese cul­ture

China Daily (Canada) - - ACROSSAMERICA - By CHANG JUN in San Fran­cisco

onto the world stage, Guo said, adding its in­flu­ence on for­eign cul­tures is mar­ginal and min­i­mal.

In re­cent years, the cen­tral govern­ment and the Bei­jing mu­nic­i­pal govern­ment have mapped out re­forms for the cul­ture in­dus­try and is­sued fa­vor­able poli­cies for in­vestors, she said.

In a Jan­uary speech, Chi­nese Pres­i­dent Xi Jin­ping vowed to pro­mote the na­tion’s cul­tural soft power by dis­sem­i­nat­ing mod­ern Chi­nese val­ues and man­i­fest­ing the charm of Chi­nese cul­ture to the world.

China should be por­trayed as a civ­i­lized coun­try fea­tur­ing a rich his­tory, eth­nic unity and cul­tural di­ver­sity, and as an Ori­en­tal power with good govern­ment, a de­vel­oped econ­omy, cul­tural pros­per­ity, na­tional unity and beau­ti­ful moun­tains and rivers, Xi said.

“The sto­ries of China should be well told, the voices of China well spread, and the char­ac­ter­is­tics of China well ex­plained,” Xi said.

To build a solid foun­da­tion for the na­tion’s cul­tural soft power, China needs to deepen the re­form in its cul­tural sys­tem, pro­mote so­cial­ist core val­ues and pro­mote the cul­ture in­dus­try, Xi said.

Shortly af­ter Xi’s speech, China’s State Coun­cil re­leased con­crete plans to fos­ter new growth in the econ­omy and strengthen cul­tural soft power.

Cre­ativ­ity and new de­sign can add cul­tural sig­nif­i­cance to tra­di­tional man­u­fac­tur­ing and speed up in­dus­trial up­grad­ing, said Xiao Xi­ay­ong, cul­tural con­sul at the Chi­nese Con­sulate Gen­eral in San Fran­cisco dur­ing a meet­ing with Guo’s del­e­ga­tion on Mon­day.

“While it takes time to first make the soil for cul­tural in­dus­try fer­tile, the cause is no­ble,” Xiao said.

Huang Yonglin, the US rep­re­sen­ta­tive of BCICC, said he de­signed the del­e­ga­tion’s itin­er­ary, which in­cludes meet­ings with the may­ors of Saratoga and Mil­pi­tas — places of di­ver­si­fied and var­ied cul­tures — and staff of the Asian Art Mu­seum, gal­leries and stu­dios in Sausal­ito and South Bay, as well as an­i­ma­tion and comic stu­dios in Los Angeles.

“This is the first or­ga­nized trip for the cham­ber mem­bers,” said Huang, “and it’s im­por­tant that they have the op­por­tu­nity to get first-hand in­for­ma­tion di­rectly from main­stream play­ers on the West Coast.”

Named one of the 100 Most In­flu­en­tial Fe­male En­trepreneurs of China in 2009 and re­cip­i­ent of the 2011 Top Fe­male In­no­va­tor award from Asia-Pa­cific Eco­nomic Co­op­er­a­tion, Guo said she never stops pro­mot­ing Chi­nese cul­tural val­ues to the world.

She said she al­ways in­te­grates Con­fu­cius’ mer­chant spirit ( rushang wen­hua in Man­darin) into her com­pany, which is based on in­tegrity, prag­ma­tism, kind­ness and re­spon­si­bil­ity.

Her two books — Busi­ness Morals Will De­ter­mine the Fu­ture of China and The Sci­ence of Women in Man­age­ment — and the TV se­ries A Gen­er­a­tion of En­trepreneur­ship: Meng Luochuan, which she pro­duced, also em­brace tra­di­tional Con­fu­cian mer­chant spirit prin­ci­ples.

Speak­ing at the 2011 Har­vard Lead­er­ship Con­fer­ence, Guo elab­o­rated on the es­sen­tials of the Con­fu­cian Analects, ex­plain­ing to the au­di­ence how moral­ity, in­tel­li­gence and truth­seek­ing had worked to­gether to guide her in op­er­at­ing her busi­ness, as well as con­tribut­ing to so­ci­ety.

Still she does not feel she has done enough. In 2013, she reg­is­tered her cham­ber of cul­tural in­dus­try and chal­lenged pri­vate busi­ness own­ers to join forces to in­vest in Chi­nese cul­ture.

“In many ways, the pri­vate sec­tor and cap­i­tal have their ad­van­tages,” said Guo. “First and fore­most, the own­er­ship is clear and the own­ers have the abil­ity to de­cide how to use the money.”

Guo also pre­sides over the Bei­jing-based Ori­en­tal Maya In­vest­ment Group which boasts di­ver­si­fied businesses in in­vest­ment, real es­tate, en­ter­tain­ment and se­cu­rity tech­nol­ogy, be­sides serv­ing sev­eral in­dus­try watch­dogs, in­clud­ing the All-China Fed­er­a­tion of In­dus­try and Com­merce and the Bei­jing People’s Po­lit­i­cal Con­sul­ta­tive Con­fer­ence.

PRO­VIDED TO CHINA DAILY

Guo Lishuang (right) meets with Mil­pi­tas Mayor Jose Esteves on Tues­day. Guo led a del­e­ga­tion of eight from Bei­jing to visit the West Coast to ex­plore the cul­ture in­dus­try.

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