Nuctech scores with grow­ing se­cu­rity businesses in Brazil

China Daily (Canada) - - BUSINESS - By LYUCHANG lvchang@chi­nadaily.com.cn

Ad­vanced tech­nol­ogy prod­ucts made by Chi­nese com­pa­nies are find­ing their way to more over­seas mar­kets, es­pe­cially in South Amer­ica, and help­ing change the “cheap” tag as­so­ci­ated with prod­ucts from the coun­try, in­dus­try sources said on Thurs­day.

More than 80 per­cent of the se­cu­rity scan­ners used in the on­go­ing soc­cer World Cup have been made in China, said of­fi­cials from one of the world’s largest se­cu­rity equip­ment com­pa­nies.

“Nine out of the 12 World Cup sta­di­ums in Brazil are us­ing Chi­nese prod­ucts, as they use the world’s most ad­vanced X-ray tech­nol­ogy for de­tect­ing po­ten­tially haz­ardous ma­te­rial,” said Wang Wei­dong, vice-pres­i­dent of the Bei­jing-based Nuctech Co Ltd.

Be­sides pro­vid­ing 600 scan­ners for the World Cup sta­di­ums, the com­pany has also pro­vided one-third of the se­cu­rity in­spec­tion prod­ucts at Brazil­ian air­ports.

Though some of the se­cu­rity check sys­tems for the World Cup are on lease, the sev­eral-mil­lion dol­lars deal as well as other op­por­tu­ni­ties cre­ated by the event make Brazil a top des­ti­na­tion for the Chi­nese com­pany, Wang said .

“It is just a warm-up,” Wang said, adding they hope to use the event for fur­ther mar­ket ex­pan­sion and to pro­vide more prod­ucts for the Olympic Games that will be held in Brazil in 2016.

“Ex­po­sure at these events is not just about brand­ing, but also about grab­bing mar­ket op­por­tu­ni­ties in other South Amer­i­can coun­tries,” he said.

Nuctech set up its Brazil op­er­a­tions ear­lier this year and has around 10 skilled tech­ni­cians in the coun­try to as­sist and train lo­cal em­ploy­ees in core tech­nolo­gies.

The com­pany orig­i­nated from Ts­inghua Univer­sity, one of China’s top uni­ver­si­ties spe­cial­iz­ing in sci­ence and tech­nol­ogy. It fo­cuses on var­i­ous kinds of se­cu­rity in­spec­tion equip­ment, rang­ing from X-ray imag­ing to ra­di­a­tion de­tec­tion.

It re­ported rev­enue of about 3 bil­lion yuan ($487.8 mil­lion) in 2013, and a 10 per­cent an­nual growth rate. Ex­ports ac­count for 70 per­cent of the com­pany’s to­tal busi­ness, and ithey go to more than over 130 coun­tries.

In the terms of tech­nolo­gies like the Large and Pal­let Cargo X-ray imag­ing in­spec­tion sys­tem, Nuctech ranks top in the world, with a mar­ket share of 25 to 30 per­cent.

PRO­VIDED TO CHNA DAILY

Nine out of the 12 World Cup sta­di­ums in Brazil are us­ing Chi­nese se­cu­rity check prod­ucts, as they use the most ad­vanced X-ray tech­nol­ogy for de­tect­ing po­ten­tially haz­ardous ma­te­ri­als.

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