media brand Fast Company.
Under Andree’s leadership, Dentsu’s global operations grew both organically and through acquisitions such as ATTIK, McGarryBowen, 360i, Firstborn, Bos, LOV, Taproot and Mitchell Communications Group. “There is general perception that Japanese companies are slow and bureaucratic,” he said. “I don’t find it to be true at all. Inour case, it is the great leadership and the ability to make bold decisions at the right time that aided the rapid progress.”
China, Andree said, has been one of the key markets in its renewed digital focus. Dentsu opened its first representative office in China in the 1980s, and it has gathered pace since then to be the top digital player in the country. In 2013, Dentsu Aegis Network acquired local digital agencies such as Catch Stone, OMP, Trioisobar and Verawom, to further enhance its digital capabilities in China.
According to Amdree, acquisitions have helped Dentsu Aegis Network expand its business. “When you look at China, you will see that we are present in most of the first-tier cities. But with a lot of growth slated to happen in the next tier cities, we need to expand our presence further in China and M&As (mergers and acquisitions) are certainly on our radar,” he said.
How do you spend your weekend amid your busy schedule?
If I am at home, I spend time doing what my wife tells me to do or whatmy children wantmeto do ... with no complaints.
What are your hobbies?
I enjoy coaching young basketball players.
In addition, I amfond of gardening, reading and cooking.
What is the saying that you like the most?
Never confuse accomplishment.
What is the book you are reading now?
by Steven D. Levitt and Stephen J. Dubner.
What is your idea of perfect happiness?
Spending time with family.
What do you value the most your friends?
What kind of green you follow?
At home, my family and I recycle whatever we can.
In the office, I’ve cut down on the amount of paper we use for printing by taking my laptop or tablet to meetings and on business trips.
What do you consider your greatest achievement?
Twenty-six years (and counting) of happy marriage and raising (in progress) six wonderful children.
What was your most memorable trip?
Going with basketball star Yao Ming to his grade school in Shanghai.
I saw how he grew up (and kept growing!).
An international digital media exhibition in Beijing. Market research company Carat says digital spending has been increasing in the media sector, with global growth rate expected to be around 15.5 percent this year.