Q&A

China Daily (Canada) - - BUSINESS -

me­dia brand Fast Com­pany.

Un­der An­dree’s lead­er­ship, Dentsu’s global op­er­a­tions grew both or­gan­i­cally and through ac­qui­si­tions such as AT­TIK, McGar­ryBowen, 360i, First­born, Bos, LOV, Tap­root and Mitchell Com­mu­ni­ca­tions Group. “There is gen­eral per­cep­tion that Ja­panese com­pa­nies are slow and bu­reau­cratic,” he said. “I don’t find it to be true at all. In­our case, it is the great lead­er­ship and the abil­ity to make bold de­ci­sions at the right time that aided the rapid progress.”

China, An­dree said, has been one of the key mar­kets in its re­newed dig­i­tal fo­cus. Dentsu opened its first rep­re­sen­ta­tive of­fice in China in the 1980s, and it has gath­ered pace since then to be the top dig­i­tal player in the coun­try. In 2013, Dentsu Aegis Net­work ac­quired lo­cal dig­i­tal agencies such as Catch Stone, OMP, Tri­oiso­bar and Ver­a­wom, to fur­ther en­hance its dig­i­tal ca­pa­bil­i­ties in China.

Ac­cord­ing to Am­dree, ac­qui­si­tions have helped Dentsu Aegis Net­work ex­pand its busi­ness. “When you look at China, you will see that we are present in most of the first-tier cities. But with a lot of growth slated to hap­pen in the next tier cities, we need to ex­pand our pres­ence fur­ther in China and M&As (merg­ers and ac­qui­si­tions) are cer­tainly on our radar,” he said.

How do you spend your weekend amid your busy sched­ule?

If I am at home, I spend time do­ing what my wife tells me to do or whatmy chil­dren want­meto do ... with no com­plaints.

What are your hob­bies?

I en­joy coach­ing young bas­ket­ball play­ers.

In ad­di­tion, I am­fond of gar­den­ing, read­ing and cook­ing.

What is the say­ing that you like the most?

Never con­fuse ac­com­plish­ment.

ac­tiv­ity

with

What is the book you are read­ing now?

by Steven D. Le­vitt and Stephen J. Dub­ner.

What is your idea of per­fect hap­pi­ness?

Spend­ing time with fam­ily.

What do you value the most your friends?

Their pa­tience.

for­giv­ing

What kind of green you fol­low?

na­ture

in

and

life­style do

At home, my fam­ily and I re­cy­cle what­ever we can.

In the of­fice, I’ve cut down on the amount of paper we use for print­ing by tak­ing my lap­top or tablet to meet­ings and on busi­ness trips.

What do you con­sider your great­est achieve­ment?

Twenty-six years (and count­ing) of happy mar­riage and rais­ing (in progress) six won­der­ful chil­dren.

What was your most mem­o­rable trip?

Go­ing with bas­ket­ball star Yao Ming to his grade school in Shang­hai.

I saw how he grew up (and kept grow­ing!).

PRO­VIDED TO CHINA DAILY

An in­ter­na­tional dig­i­tal me­dia ex­hi­bi­tion in Bei­jing. Mar­ket re­search com­pany Carat says dig­i­tal spend­ing has been in­creas­ing in the me­dia sec­tor, with global growth rate ex­pected to be around 15.5 per­cent this year.

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