Tours: Chi­nese now 3rd largest

China Daily (Canada) - - CHINA -

Qu, who was born and raised in Harbin, moved to Canada at 16 to study and even­tu­ally re­lo­cated to Van­cou­ver, where she be­gan her mu­si­cal ca­reer. She is the first Asian artist signed by Net­twerk, Canada’s largest in­de­pen­dent record la­bel.

China’s grow­ing mid­dle class is help­ing to drive vis­i­tor traf­fic. “As China’s mid­dle class grows, so does the dis­pos­able in­come and that means their ap­petite for travel and recre­ation will also in­crease,” said Pearce.

Van­cou­ver is one of the most pic­turesque cities in North Amer­ica if not the world, so mar­ket­ing the area to over­seas tourists is not a dif­fi­cult task. The city is also blessed with a vi­brant nightlife, museums and his­tor­i­cal sites and a close prox­im­ity to some of the best fish­ing and out­door recre­ational op­por­tu­ni­ties in Canada.

Tourism Van­cou­ver es­ti­mates that tourism was a C$3.6 bil­lion ($3.3 bil­lion) in­dus­try for the metro area in 2012. In­dus­try trade group Des­ti­na­tion Bri­tish Columbia said tourism gen­er­ated $13.5 bil­lion in the province in 2012. Spe­cific fig­ures for Chi­nese tourists are not avail­able but Tourism Van­cou­ver said that in 2012, each overnight vis­i­tor to the city spent about $407.12 per trip, ex­clud­ing trans­porta­tion.

The Chi­nese now rep­re­sent the third largest group of tourists to Van­cou­ver be­hind do­mes­tic vis­i­tors and those from the US, ranked first and sec­ond re­spec­tively. Chou said about 90 per­cent of Chi­nese tourists com­ing to Canada visit ei­ther Van­cou­ver or Toronto. “I am start­ing to see more Chi­nese in­ter­est in Al­berta, prob­a­bly be­cause of the strong econ­omy there,” he added.

Toronto is Canada’s largest city and wel­comed 181,000 Chi­nese tourists in 2013.

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