Ad law re­vi­sions aimed at bo­gus en­dorse­ments

China Daily (Canada) - - NEWSCAPSULE -

Amend­ments to China’s ad­ver­tis­ing law would pro­hibit en­dorsers from en­dors­ing prod­ucts or ser­vices that they have not used them­selves, as celebri­ties en­dors­ing un­der-qual­i­fied prod­ucts have caused prob­lems.

The amend­ments were sub­mit­ted to the top leg­is­la­ture at the Peo­ple’s Na­tional Congress on Mon­day.

Un­der the pro­posed amend­ments, if an en­dorser know­ingly en­dorses un­der-qual­i­fied prod­ucts or ser­vices, his or her in­come from the en­dorse­ment shall be con­fis­cated in full. The en­dorser will also be fined a sum that is between one to two times that of the en­dorse­ment fee. If the le­gal rights and in­ter­ests of con­sumers are af­fected, the en­dorser shall jointly be held legally li­able with the prod­uct’s pro­ducer.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.