Ad law revisions aimed at bogus endorsements
Amendments to China’s advertising law would prohibit endorsers from endorsing products or services that they have not used themselves, as celebrities endorsing under-qualified products have caused problems.
The amendments were submitted to the top legislature at the People’s National Congress on Monday.
Under the proposed amendments, if an endorser knowingly endorses under-qualified products or services, his or her income from the endorsement shall be confiscated in full. The endorser will also be fined a sum that is between one to two times that of the endorsement fee. If the legal rights and interests of consumers are affected, the endorser shall jointly be held legally liable with the product’s producer.