USC, Jiao Tong launch joint in­sti­tute

China Daily (Canada) - - SHANGHAI - By WANG HONGYI

Shang­hai Jiao Tong Univer­sity signed an agree­ment this week with the Univer­sity of South­ern Cal­i­for­nia to jointly es­tab­lish a cul­tural and cre­ative in­dus­try in­sti­tute.

Po­si­tioned as a world-class teach­ing and re­search base, the USC-SJTU In­sti­tute of Cul­tural and Cre­ative In­dus­try aims to cul­ti­vate high-level man­age­ment and tech­ni­cal tal­ent for the in­dus­try.

The Univer­sity of South­ern Cal­i­for­nia (USC) is a world lead­ing pri­vate re­search univer­sity founded in 1880 with its main cam­pus in Los An­ge­les, Cal­i­for­nia, a global cen­ter for cul­ture and arts.

Shang­hai Jiao Tong Univer­sity has ac­tively de­vel­oped its cul­ture and arts dis­ci­plines in re­cent years. It has es­tab­lished more than 20 re­lated re­search in­sti­tutes, such as the Global

By lever­ag­ing the re­sources of the two univer­si­ties, the new in­sti­tute hopes to cul­ti­vate more high­level tal­ent and help im­prove the core com­pe­ti­tion of the cul­tural and cre­ative in­dus­try in Shang­hai, and even all of China.” ZHANG JIE PRES­I­DENT OF SHANG­HAI JIAO TONG UNIVER­SITY

Com­mu­ni­ca­tion Re­search In­sti­tute and the Me­dia Cul­ture and So­cial De­vel­op­ment Ad­vanced Re­search Cen­ter.

“By lever­ag­ing the re­sources of the two univer­si­ties, the new in­sti­tute hopes to cul­ti­vate more high-level tal­ent and help im­prove the core com­pe­ti­tion of the cul­tural and cre­ative in­dus­try in Shang­hai, and even all of China,” said Zhang Jie, pres­i­dent of Shang­hai Jiao Tong Univer­sity.

The new in­sti­tute will of­fer only master’s pro­grams ini­tially, such as a cul­ture and cre­ative in­dus­try man­age­ment dou­ble de­gree, master’s in arts and master’s in cul­tural in­dus­try eco­nomics and fi­nan­cial in­vest­ment.

It plans even­tu­ally to launch MBA, EMBA and DBA pro­grams in the cul­tural and cre­ative in­dus­try when the time is right, ac­cord­ing to Zhao Feng of the In­ter­na­tional Co­op­er­a­tion and Ex­change Depart­ment of Shang­hai Jiao Tong Univer­sity.

The in­sti­tute will use the ed­u­ca­tion mode and cul­ti­va­tion plan from USC, and in­tro­duce qual­ity core cur­ric­ula and ed­u­ca­tion re­sources. The fac­ulty will mainly come from the two univer­si­ties, she said.

Ac­cord­ing to cur­rent plan, the in­sti­tute’s sci­en­tific re­search base and ad­vanced train­ing cen­ter will be lo­cated at Qiantan In­ter­na­tional Business Zone in the Pudong New Area, while its teach­ing cen­ter will be at the Zizhu In­ter­na­tional Ed­u­ca­tion Park in the city’s Min­hang dis­trict.

The es­tab­lish­ment of the new in­sti­tute is still await­ing of­fi­cial ap­proval from the Min­istry of Ed­u­ca­tion. The first batch of stu­dents is ex­pected to be en­rolled in 2016.

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