Alibaba breaks Nov 11 on­line sales record

China Daily (Canada) - - NEWSCAPSULE -

China’s e-com­merce gi­ant Alibaba shat­tered the sin­gle­day sales for its Nov 11 on­line shop­ping fes­ti­val, known as “11.11’’, reach­ing a new mark more than 10 hours ear­lier than last year.

On­line sales on Alibaba’s, and its over­seas out­lets, such as AliEx­press, topped 57.1 bil­lion yuan ($9.34 bil­lion) as of 11:30 pm Tues­day, beat­ing Tmall and Taobao’s com­bined 2013 Sin­gles’ Day sales of 36.2 bil­lion yuan, ac­cord­ing to the company.

This year is the first time Alibaba has cho­sen to launch its Sin­gles’ Day cam­paign on both its do­mes­tic and over­seas plat­forms.

Cre­ated in 2009, the event was orig­i­nally launched to tempt sin­gle peo­ple with­out part­ners to con­sole them­selves with some re­tail ther­apy, spurred on by mas­sive dis­counts from re­tail­ers. (Photo 3)

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