Shoppers “re-discover” retail stores
Almost one in three Chinese shoppers plans to buy more at brick-and-mortar outlets, consulting firm Accenture Plc said in a report.
About 26 percent of Chinese consumers said they would be shopping more in-store, versus 18 percent in the previous year. The company surveyed 15,000 consumers in 20 countries, including China, to rank their shopping experience across channels.
About 93 percent of Chinese consumers said it is easier and more convenient to complete a purchase in-store than online (about 75 percent said this method is easiest) or by mobile (about 61 percent).
The study also found that 43 percent of Chinese consumers are willing to travel to a store if it offers real-time product availability. (Photo 2)