Shop­pers “re-dis­cover” re­tail stores

China Daily (Canada) - - NEWSCAPSULE -

Almost one in three Chi­nese shop­pers plans to buy more at brick-and-mor­tar out­lets, con­sult­ing firm Ac­cen­ture Plc said in a re­port.

About 26 per­cent of Chi­nese con­sumers said they would be shop­ping more in-store, ver­sus 18 per­cent in the pre­vi­ous year. The company sur­veyed 15,000 con­sumers in 20 coun­tries, in­clud­ing China, to rank their shop­ping ex­pe­ri­ence across chan­nels.

About 93 per­cent of Chi­nese con­sumers said it is eas­ier and more con­ve­nient to com­plete a pur­chase in-store than on­line (about 75 per­cent said this method is eas­i­est) or by mo­bile (about 61 per­cent).

The study also found that 43 per­cent of Chi­nese con­sumers are will­ing to travel to a store if it of­fers real-time prod­uct avail­abil­ity. (Photo 2)

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