Mod­els out­shine cars

China Daily (Canada) - - COMMENT -

Ad­min­is­tra­tive de­part­ments must take mea­sures to cleanse au­to­mo­bile pro­mo­tions of vulgar con­tents. Such events must pro­mote au­to­mo­biles, not half-naked mod­els, says an ar­ti­cle on guan­ Ex­cerpts:

Some mod­els pro­mot­ing au­to­mo­biles at the Guangzhou In­ter­na­tional Auto Show were so skimpily dressed that the event looked more like a “flesh show”. Such bla­tant ex­po­sure can have a neg­a­tive im­pact on chil­dren who visit au­to­mo­bile shows with their par­ents.

What is more wor­ry­ing is that such vulgar shows are very popular among au­tomak­ers, the me­dia and the model in­dus­try. It seems that the skimpily clad mod­els, and not the ve­hi­cles, are on show, be­cause they grab most at­ten­tion of the pho­tog­ra­phers and vis­i­tors.

An au­to­mo­bile show is an event where po­ten­tial buy­ers can get a lot of valu­able in­for­ma­tion, such as new tech­nol­ogy, new en­ergy, new de­signs, new con­cepts and new ma­te­ri­als. If an auto show be­comes a semi-porno­graphic event, it will be a waste of pub­lic re­sources and a threat to moral ethics. It could even harm au­tomak­ers’ rep­u­ta­tion.

Many high-qual­ity auto shows are held in Ger­many, the United States, Ja­pan and some other coun­tries. The qual­ity of an auto show re­flects the level of the host coun­try’s auto cul­ture, tech­nol­ogy and so­cial norms. So, China should not al­low its auto shows to turn into an event to pro­mote scant­ily dressed mod­els.

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