Sound projections for online audio-visual enterprises
The online audio-visual market in China is expected to post a record revenue of 37.8 billion yuan ($6 billion) this year, said a report released during the Sixth China Network Audio-Visual Industry Forum in Shanghai on Thursday. Of this, 53 percent will come from online video, 21 percent from online music and 13 percent from mobile phone TV, the report said. As of July this year, China’s online video audience reached 439 million, covering more than 70 percent of the total Internet users in the country. The mobile phone video audience topped 300 million during the same period, the report said. The forum was hosted by the State Administration of Press, Publication, Radio, Film and Television and the Shanghai municipal government.