Canada beef gets a boost in China mar­ket

China Daily (Canada) - - ACROSSCANADA - By WANG RU in Beijing wan­gru@chi­nadaily.com.cn

Cana­dian beef is en­ter­ing the re­tail mar­ket of China’s first tier ci­ties and poised to be avail­able in more re­gions.

On Tues­day in Beijing, the Canada Beef In­ter­na­tional In­sti­tute pro­moted the coun­try’s beef prod­ucts with a cook­ing class for lo­cal me­dia and re­leased mar­ket-per­for­mance fig­ures for Cana­dian beef in China as of Oc­to­ber.

Ac­cord­ing to China Cus­toms, Cana­dian beef ex­ports to China from Jan­uary to Oc­to­ber 2014 were up 74 per­cent in dol­lar amount to $29.3 mil­lion. Since 2011, ex­ports to China have in­creased sig­nif­i­cantly. In 2013, im­ports in­creased 427 per­cent year-on-year, reach­ing $24.56 mil­lion.

Zhao Chunye, di­rec­tor of business de­vel­op­ment of the Canada Beef In­ter­na­tional In­sti­tute in China, said he is op­ti­mistic about prospects for Cana­dian beef in China.

“Canada’s en­vi­ron­men­tal con­di­tions in­clud­ing cool cli­mate and fresh wa­ter make it an ideal place to raise cat­tle that pro­duce ex­cel­lent meat,” said Zhao.

Canada is the world’s top beef and cat­tle ex­porter. China has be­come a largescale beef im­porter be­cause do­mes­tic pro­duc­tion can­not meet con­sumer de­mand.

To help the Chi­nese con­sumers ap­pre­ci­ate the qual­ity of Cana­dian beef, a se­ries of Cana­dian beef cook­ing classes were held in Beijing start­ing on Oct 1 un­til this month.

The classes were jointly or­ga­nized by the Al­berta China Of­fice and the Canada Beef In­ter­na­tional In­sti­tute in col­lab­o­ra­tion with the ABC Cook­ing Stu­dio in Beijing.

As an ex­clu­sive branch of Cana­dian Beef Inc, the Canada Beef In­ter­na­tional In­sti­tute has of­fices in ma­jor ex­port mar­kets like Ja­pan, Korea, China, Tai­wan and Mex­ico.

Canada Beef Inc is an in­de­pen­dent or­ga­ni­za­tion rep­re­sent­ing the re­search, mar­ket­ing and pro­mo­tion of the Canada’s cat­tle and beef in­dus­try world­wide. Its goal is to in­crease de­mand for Cana­dian beef.

Canada’s beef in­dus­try has in­ter­na­tion­ally rec­og­nized live­stock ge­net­ics and uti­lizes mostly Boss Taurus ge­net­ics, which in­clude An­gus, Char­coals, Here­ford, Sim­men­tal and Li­mou­sine breeds to en­sure beef qual­ity.

Cana­dian cat­tle spend more than 80 per­cent of their lives grazing on grass and other for­ages in wide-open pas­tures, and then at feed­lots they are given an op­ti­mal amount of grain fed.

Canada is also the world leader in feed-grain pro­duc­tion, in­clud­ing bar­ley, wheat and corn. High-qual­ity feed grain en­ables Canada to pro­duce well-mar­bled, good fla­vor and ten­der beef with col­ored fat that con­sumers pre­fer.

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