China’s game-mar­ket rev­enue soars

China Daily (Canada) - - NEWSCAPSULE -

China’s game mar­ket ex­pe­ri­enced ro­bust growth this year as rev­enue surged 37.7 per­cent year on year, said a re­port.

Game sales reached 114.5 bil­lion yuan ($18.5 bil­lion) this year, ac­cord­ing to a re­port re­leased by China Audio-video and Dig­i­tal Pub­lish­ing As­so­ci­a­tion.

The growth was driven by strong sales of mo­bile games in the wake of in­creased smart­phone pen­e­tra­tion.

Sales of mo­bile games soared 145 per­cent year on year to 27.5 bil­lion yuan, it said. Sales of games de­vel­oped by do­mes­tic game com­pa­nies reached 72.7 bil­lion yuan, post­ing strong growth of 52.5 per­cent.

The num­ber of game play­ers in the world’s most pop­u­lous coun­try saw mod­est an­nual growth of 4.6 per­cent to reach 517 mil­lion, the re­port said.

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