Fes­tive cheer as Guang­dong ex­ports soar

China Daily (Canada) - - CHINA - By LI WENFANG in Beijing li­wen­fang@chi­nadaily.com.cn

Christ­mas-re­lated ex­ports from Guang­dong prov­ince have been boosted by the re­cov­er­ing economies in the United States and Euro­pean Union.

Ex­ports of fes­tive prod­ucts from the south­ern prov­ince rose by nearly 30 per­cent year-on-year to 7.07 bil­lion yuan ($1.13 bil­lion) in the first 11 months of this year.

This growth com­pares with a 12.3 per­cent in­crease last year, a 13.6 per­cent fall in 2012, 4.3 per­cent gain in 2011 and 0.5 per­cent de­cline in 2010, ac­cord­ing to the Guangzhou Cus­toms.

Christ­mas-re­lated ex­ports from Guang­dong set records in Au­gust and Septem­ber, with the July to Oc­to­ber pe­riod be­ing the peak sea­son for such ex­ports, the Cus­toms sources said.

From Jan­uary to Novem­ber, such ex­ports to the US rose by 35.3 per­cent and those to the EU by 31 per­cent. Th­ese two mar­kets com­prised more than 76 per­cent of to­tal Christ­mas goods ex­ports from the prov­ince dur­ing the pe­riod.

Sur­pris­ingly, such ex­ports to Iran rose by 120 per­cent to 310 mil­lion yuan, while those to coun­tries in the As­so­ci­a­tion of South­east Asian Na­tions dropped by 11 per­cent dur­ing the pe­riod.

This year, ex­ports of Christ­mas prod­uct pack­ages in­creased, with in­di­vid­ual prod­ucts sent to bonded ware­houses and wrapped be­fore be­ing de­liv­ered over­seas.

Bai Peng­ming, a re­searcher at mar­ket re­search firm CI Con­sult­ing, said the growth gen­er­ated in Guang­dong re­flects an en­cour­ag­ing im­prove­ment, in­creased con­sumer in­comes and a stronger spend­ing de­sire over­seas.

The US and EU are lead­ing the soft re­cov­ery glob­ally and their economies are ex­pected to see a strong re­cov­ery next year, Bai said.

This should pro­vide a bet­ter mar­ket out­look and serve as im­por­tant support for China’s ex­ports.

Guangzhou King­way Gifts In­dus­trial Co, which makes Christ­mas gifts and dec­o­ra­tions, recorded a bet­ter year in 2014 thanks to the im­prov­ing US econ­omy, said Yu Kuim­ing, who works in the company’s For­eign Trade Depart­ment. He de­clined to give a growth fig­ure.

The company’s prod­ucts are sold mainly in the US and EU and its Christ­mas or­ders are de­liv­ered be­tween July and Oc­to­ber.

How­ever, it ex­pects to see weak­ened pur­chas­ing power in Rus­sia next year and plans to re­de­fine its clien­tele and cut prices of prod­ucts bound for that coun­try, Yu said.

It also plans to launch cross-bor­der re­tail e-com­merce next year on plat­forms such as Ama­zon and eBay.

Yiwu, a city in Zhe­jiang prov­ince that is also a lead­ing source of Christ­mas prod­uct ex­ports, re­ported a 27.6 per­cent in­crease in such trade in the first 11 months of this year, ac­cord­ing to Cus­toms of­fi­cials. Zhou Chutian con­trib­uted to this story.

WANG JING / CHINA DAILY

Liu Yuyang (left), 4, and Zhang Yanbo, 5, have fun in Wang­fu­jing, Beijing, on Wed­nes­day night. Many res­i­dents of the Chi­nese cap­i­tal thronged down­town ar­eas on Christ­mas Eve.

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