E-com­merce to play key role in poverty re­lief

China Daily (Canada) - - CHINA - By XUWEI xuwei@chi­nadaily.com.cn

China will push for­ward the use of e-com­merce plat­forms to more than 60,000 im­pov­er­ished vil­lages in the next five years to aid its re­lief ef­fort, a se­nior of­fi­cial said on Wed­nes­day at a con­fer­ence in Beijing on na­tional poverty alle­vi­a­tion.

Liu Yongfu, head of the State Coun­cil Lead­ing Group Of­fice of Poverty Alle­vi­a­tion and De­vel­op­ment, said the coun­try will en­cour­age res­i­dents in poor ru­ral ar­eas to open stores on ma­jor e-com­merce plat­forms to dis­trib­ute their agri­cul­tural pro­duce.

The au­thor­ity will se­lect 1,500 poverty-stricken vil­lages in 2015 for a e-com­merce pi­lot project, Liu said.

The e-com­merce pro­gram is part of the au­thor­ity’s ef­fort to help those with the most press­ing needs and to make the most ef­fi­cient use of poverty re­duc­tion funds.

“We should fur­ther in­crease the in­ten­sity of our re­lief ef­fort, but we should also make sure the re­lief ef­fort will go to those who need it most,” he said at the con­fer­ence.

The au­thor­ity will roll out fa­vor­able mea­sures to the poor vil­lages to de­velop e-com­merce net­works and plat­forms that will en­able vil­lages and house­holds to sell their prod­ucts di­rectly to the mar­ket. Train­ing ses­sions for farm­ers in the use of the plat­forms will also be or­ga­nized, he said.

The au­thor­ity will sign more agree­ments with e-com­merce plat­forms to en­cour­age more of them to join the poverty re­lief ef­fort in the ru­ral ar­eas.

Sev­eral lead­ing e-com­merce com­pa­nies in China have al­ready an­nounced plans to boost their in­fra­struc­ture and fa­cil­i­ties in ru­ral ar­eas to fur­ther ex­plore the un­tapped mar­ket.

E-com­merce gi­ant Alibaba an­nounced plans in Oc­to­ber to invest 10 bil­lion yuan ($1.6 bil­lion) within three to five years to build thou­sands of fa­cil­i­ties in ru­ral China that in­clude 1,000 “county op­er­a­tional cen­ters” and 100,000 “vil­lage ser­vice sta­tions”. The move will ex­tend the company’s net­work to one-third of China’s coun­ties and one-sixth of its ru­ral ar­eas.

JD.com has ini­ti­ated its first pi­lot pro­gram for ru­ral e-com­merce in Ren­shou, Sichuan prov­ince. The company has posted its ads on more than 8,000 walls in more than 100 town­ships across the coun­try since the fourth quar­ter of last year.

China has al­ready iden­ti­fied 128,000 im­pov­er­ished vil­lages and 88.6 mil­lion peo­ple liv­ing in poverty thanks to a na­tional data­base project that started this year.

Liu told the con­fer­ence that the coun­try will meet its tar­get of lifting more than 10 mil­lion peo­ple out of poverty this year.

In 2015, the coun­try will also push for­ward the use of so­lar pan­els in ru­ral ar­eas to gen­er­ate elec­tric­ity, and the plant­ing of pa­per mul­berry as a cash crop in im­pov­er­ished ar­eas as part of the new pro­grams.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.