BOOKREVIEW Glimpses of suc­cess strate­gies, pub­lic firms

China Daily (Canada) - - BUSINESS -

Book name: Au­thor: Jon Gor­don Pub­lisher: John Wi­ley & Sons Sin­ga­pore Pte Ltd ISBN: 978-0-470-88854-4 Pages: 160 Price: $22.95 Faster ser­vice, quicker pro­ce­dures and im­proved prod­ucts are some of the im­por­tant strate­gies that busi­nesses are look­ing to in­still in to­day’s fast­paced business en­vi­ron­ment. While most busi­nesses and en­trepreneurs are look­ing for speed and ac­cu­racy to bet­ter serve their clients and cus­tomers, many are also look­ing for a way to stand out among their com­peti­tors. What they may not re­al­ize is that there are some sur­pris­ing, sim­ple se­cret strate­gies that sep­a­rate the best from the rest. Draw­ing upon his work with count­less lead­ers, sales peo­ple, pro­fes­sional and col­lege sports teams, non­profit or­ga­ni­za­tions and schools, best­selling au­thor Jon Gor­don’s new book shares an en­ter­tain­ing and en­light­en­ing story that will in­spire read­ers to build a bet­ter life, ca­reer, and team with the great­est suc­cess strate­gies of all.

in­tro­duces read­ers to Michael, owner of a tech­nol­ogy startup, who wakes up in the hos­pi­tal with a ban­dage on his head and fear in his heart. The stress of build­ing a grow­ing business, with his wife Sarah, caused him to col­lapse while on a morn­ing jog. When Michael finds out the man who saved his life is a car­pen­ter he vis­its him and quickly learns that he is more than just a car­pen­ter; he is also a builder of lives, ca­reers, peo­ple, and teams. As the book shares his wis­dom, Michael at­tempts to save his business in the face of ad­ver­sity, re­jec­tion, fear, and fail­ure. Along the way he learns that there is no such thing as an overnight suc­cess but there are time­less prin­ci­ples to help business and in­di­vid­u­als stand out, ex­cel, and make an im­pact on peo­ple and the world. Gor­don writes: “Car­ing is the great­est way to stand out in the mar­ket­place. When you care more, you’ll invest more en­ergy, ef­fort, sweat, tears and years mas­ter­ing your craft. When you care more you won’t al­low dis­trac­tions to get in the way of your im­prove­ment, growth and progress. When you care more you’ll see your­self as an artist cre­at­ing your master­piece ev­ery day. When you care you will build a team that cares about each other and their cus­tomers.” Steve Jobs is a great ex­am­ple of some­one who cared more. In Wa­ter Isaac­son’s biog­ra­phy he shares a story about Steve help­ing his fa­ther build a fence when he was a young boy. His fa­ther told him he must care about craft­ing the back of the fence as much as the front. When Steve asked why the back mat­tered since no one will see how it was crafted his fa­ther said, “But you will know.” Steve Jobs and Ap­ple have made car­ing one of their key strate­gies and it has stood them good. Through the char­ac­ters and lessons of the book, read­ers will dis­cover how to make car­ing a cen­tral part of their ca­reer, team and or­ga­ni­za­tion. Steps in­clude:

· Car­ing about the work you do · Sur­round­ing your­self with peo­ple who care · Show­ing your team you care about them · Build­ing a team that cares about one another · Show­ing your cus­tomers you care about them

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