Alibaba buys stake in dig­i­tal mar­ket­ing firm

China Daily (Canada) - - FRONT PAGE -

E-com­merce con­glom­er­ate Alibaba Group Hold­ing Ltd said on Wed­nes­day that it was buy­ing a con­trol­ling stake in a Shang­haibased dig­i­tal mar­ket­ing firm to boost the de­vel­op­ment of big data-en­abled mar­ket­ing in the coun­try. Alibaba said in a state­ment that it will strate­gi­cally invest in AdChina but did not dis­close the amount of the in­vest­ment. AdChina is ex­pected to co­op­er­ate with Alibaba’s on­line mar­ket­ing tech­nol­ogy plat­form, Ali­mama, to pro­vide ser­vices and data prod­ucts to on­line me­dia, busi­nesses and third-party ser­vice providers.

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