Canadian food industry aims at growing in the Chinese market
A Canadian food promotion event was held on Tuesday at the Canadian embassy in Beijing, attracting food exporters, media and gourmets.
Canadian Ambassador Guy Saint-Jacques hosted the event and joined with wine and food experts to introduce the popular wines and food products from Canada such as the wellknown ice wine, lobster and beef.
As the trade ties between China and Canada continue to be enhanced, agricultural products from Canada, usually recognized as safe, clean and natural, are aiming at the growing market in China.
The event is a part of a series events named “Eat Drink Canada China” created by the Canadian embassy in China. It was sponsored by Canadian agri-food producers such as the Canadian Beef International Association and the Canadian Prawn Producers Association and served to promote Canadian products in China.
“Whether it is beef or lobster, berries or maple syrup, table wines or ice wines – Canadian food and wine products reflect our country’s dedication to excellence, and our deep and abiding commitment to safety, quality and environmental responsibility,” said SaintJacques.
The survey released by Insight China Magazine and Tsinghua University in 2014 indicated that food safety remained the most concerning issue in Chinese society. Fiftythree percent of interviewees in the survey were unsatisfied with the safety of food in China.
“Canada has top quality food products and very strict food safety control system, both of which can be introduced to China,” said Yuan Zhanling, a retired Chinese trade counselor to Canada.
Ambassador Guy Saint-Jacques (right)