Canadian food in­dus­try aims at grow­ing in the Chi­nese mar­ket

China Daily (Canada) - - FRONT PAGE - By WANG RU in Bei­jing wan­gru@chi­nadaily.com.cn

A Canadian food pro­mo­tion event was held on Tues­day at the Canadian em­bassy in Bei­jing, at­tract­ing food ex­porters, me­dia and gourmets.

Canadian Am­bas­sador Guy Saint-Jac­ques hosted the event and joined with wine and food ex­perts to in­tro­duce the popular wines and food prod­ucts from Canada such as the well­known ice wine, lob­ster and beef.

As the trade ties be­tween China and Canada con­tinue to be en­hanced, agri­cul­tural prod­ucts from Canada, usu­ally rec­og­nized as safe, clean and nat­u­ral, are aim­ing at the grow­ing mar­ket in China.

The event is a part of a se­ries events named “Eat Drink Canada China” cre­ated by the Canadian em­bassy in China. It was spon­sored by Canadian agri-food pro­duc­ers such as the Canadian Beef In­ter­na­tional As­so­ci­a­tion and the Canadian Prawn Pro­duc­ers As­so­ci­a­tion and served to pro­mote Canadian prod­ucts in China.

“Whether it is beef or lob­ster, berries or maple syrup, ta­ble wines or ice wines – Canadian food and wine prod­ucts re­flect our coun­try’s ded­i­ca­tion to ex­cel­lence, and our deep and abid­ing com­mit­ment to safety, qual­ity and en­vi­ron­men­tal re­spon­si­bil­ity,” said Sain­tJac­ques.

The sur­vey re­leased by In­sight China Mag­a­zine and Ts­inghua Uni­ver­sity in 2014 in­di­cated that food safety re­mained the most con­cern­ing is­sue in Chi­nese so­ci­ety. Fiftythree per­cent of in­ter­vie­wees in the sur­vey were un­sat­is­fied with the safety of food in China.

“Canada has top qual­ity food prod­ucts and very strict food safety con­trol sys­tem, both of which can be in­tro­duced to China,” said Yuan Zhan­ling, a re­tired Chi­nese trade coun­selor to Canada.

DAN­WEI BU / FOR CHINA DAILY

Am­bas­sador Guy Saint-Jac­ques (right)

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