Wealthy Chinese chose Apple as No 1 gift: Survey
Apple was the most-favored brand for giving by wealthy Chinese men and women last year, according to a survey that also showed a continued decline in such spending.
The Chinese Luxury Consumer Survey 2015 released by the Hurun Report showed that spending on gifts by wealthy Chinese fell 5 percent last year, taking to 30 percent the decline since 2013.
Apple overtook Hermes as the most-favored brand for giving by China’s richest men, followed by Louis Vuitton, according to the survey released by the Hurun Report.
Hermes fell to seventh and Prada, Burberry and Giorgio Armani dropped out of the top 10.
Apple is once again the most popular brand among rich Chinese women with the long-time No 1, Chanel, dropping to second. Prada and Bvlgari no longer make the top 10.