Chinese tourists highly satisfied with Canada travel: survey
Canada scored second highest in the Chinese outbound tourist-satisfaction survey in the fourth quarter of 2014, the latest official research shows.
Canada ranks after Singapore in the survey, which sampled 27 overseas tourism destinations. The survey was released last week by the China Tourism Academy, China’s top tourism think tank.
China has become the world’s largest outbound tourism market, arriving at that mark in 2012. In 2014, the number of outbound Chinese visitors reached 100 million for the first time.
According to statistics from the Canadian Tourism Commission, the number of Chinese tourists entering Canada from January to November was 425,856, a 29.4 percent increase compared with the same period in 2013.
China became Canada’s largest overseas market for the first time in January 2014, with 26,762 visitors crossing the Pacific.
In the fourth quarter of 2014, the score of Chinese outbound tourist-satisfaction index in Canada was 79.63. The average score was 76.20 in this quarter.
The scores summarized the experiences of outbound Chinese tourists in 49 indices, including the prices, convenience of using a bank card, shopping and urban public transportation.
The survey also included new indices such as air quality, sense of safety, a selfdriving tour and barrier-free facilities.
The survey also indicated that Chinese tourists see language service as vital to their experiences traveling abroad.
As for 2014, Canada ranked fifth among the 27 sample countries or regions. New Zealand got a score of 80.55, which is the highest in this year.
The score of the Chinese outbound tourist-satisfaction index in Canada was 79.99. The average score of touristsatisfaction indices in the sample destinations was 77.15 in this year.