Chi­nese tourists highly sat­is­fied with Canada travel: sur­vey

China Daily (Canada) - - FRONT PAGE - By WANG RU in Bei­jing wan­gru@chi­nadaily.com.cn

Canada scored sec­ond high­est in the Chi­nese out­bound tourist-sat­is­fac­tion sur­vey in the fourth quar­ter of 2014, the lat­est of­fi­cial re­search shows.

Canada ranks af­ter Sin­ga­pore in the sur­vey, which sam­pled 27 over­seas tourism des­ti­na­tions. The sur­vey was re­leased last week by the China Tourism Academy, China’s top tourism think tank.

China has be­come the world’s largest out­bound tourism mar­ket, ar­riv­ing at that mark in 2012. In 2014, the num­ber of out­bound Chi­nese vis­i­tors reached 100 mil­lion for the first time.

Ac­cord­ing to statis­tics from the Canadian Tourism Com­mis­sion, the num­ber of Chi­nese tourists en­ter­ing Canada from Jan­uary to Novem­ber was 425,856, a 29.4 per­cent in­crease com­pared with the same pe­riod in 2013.

China be­came Canada’s largest over­seas mar­ket for the first time in Jan­uary 2014, with 26,762 vis­i­tors cross­ing the Pa­cific.

In the fourth quar­ter of 2014, the score of Chi­nese out­bound tourist-sat­is­fac­tion in­dex in Canada was 79.63. The av­er­age score was 76.20 in this quar­ter.

The scores sum­ma­rized the ex­pe­ri­ences of out­bound Chi­nese tourists in 49 in­dices, in­clud­ing the prices, con­ve­nience of us­ing a bank card, shop­ping and ur­ban public trans­porta­tion.

The sur­vey also in­cluded new in­dices such as air qual­ity, sense of safety, a self­driv­ing tour and bar­rier-free fa­cil­i­ties.

The sur­vey also in­di­cated that Chi­nese tourists see lan­guage ser­vice as vi­tal to their ex­pe­ri­ences trav­el­ing abroad.

As for 2014, Canada ranked fifth among the 27 sam­ple coun­tries or re­gions. New Zealand got a score of 80.55, which is the high­est in this year.

The score of the Chi­nese out­bound tourist-sat­is­fac­tion in­dex in Canada was 79.99. The av­er­age score of tourist­sat­is­fac­tion in­dices in the sam­ple des­ti­na­tions was 77.15 in this year.

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