Ali­pay in­creases cash-filled red en­velopes

China Daily (Canada) - - FRONT PAGE -

Ali­pay Wal­let, the mo­bile pay­ment ap­pli­ca­tion backed by Alibaba Group Hold­ing Ltd, has added an ex­tra 12 mil­lion yuan ($1.92 mil­lion) to on­line cash­filled red en­velopes af­ter com­plaints.

Chi­nese peo­ple tra­di­tion­ally give red en­velopes filled with money as a gift dur­ing Spring Fes­ti­val.

The com­pany said it would of­fer fur­ther cash filled en­velopes, with a to­tal value of 25 mil­lion yuan.

The red en­ve­lope cam­paign, which be­gan dur­ing last year’s Spring Fes­ti­val with Ten­cent’s widely used mes­sag­ing app WeChat, has proved a huge suc­cess in terms of gen­er­at­ing new users of mo­bile pay­ment ser­vices.

A to­tal in­vest­ment of more than 7 bil­lion yuan is es­ti­mated to be put in this year’s cam­paign by In­ter­net firms.

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