Shang­hai auto fair says good­bye to sexy mod­els

Ac­tiv­i­ties with ‘ low taste’ are pro­hib­ited, or­ga­niz­ers say

China Daily (Canada) - - FRONT PAGE - By PENG YINING in Bei­jing pengyin­ing@chi­

At­trac­tive young women will no longer adorn cars at the Shang­hai In­ter­na­tional Au­to­mo­bile In­dus­try Ex­hi­bi­tion in April, or­ga­niz­ers said on Tues­day.

“Com­pa­nies should fo­cus on prod­uct qual­ity and tech­nol­ogy,” said an an­nounce­ment from the or­ga­niz­ers. “Auto shows are sup­posed to give au­di­ences an en­joy­ment of art. We hope ex­hibitors pro­mote their prod­ucts in a healthy and classy way. Ac­tiv­i­ties with low taste and those that vi­o­late so­cial moral­ity are pro­hib­ited.”

Or­ga­niz­ers said the de­ci­sion was made af­ter seek­ing opin­ions from ex­hibitors.

Be­gun in 1985, the Shang­hai auto show is China’s old­est in­ter­na­tional au­to­mo­bile ex­hi­bi­tion.

News in Jan­uary that the event was con­sid­er­ing end­ing the pres­ence of all mod­els trig­gered public out­cry.

Many au­tomak­ers pa­rade re­veal­ing mod­els at auto shows as they vie for the at­ten­tion of con­sumers, es­pe­cially younger ones. Sen­sa­tional cov­er­age of scant­ily dressed model, in­clud­ing Gan Lulu and Li Yingzhi, have stirred con­tro­versy in the past few years. In 2012, Bei­jing’s Cap­i­tal Ethics Devel­op­ment Of­fice said on its web­site that the re­veal­ing cloth­ing of some mod­els at the 2012 Bei­jing auto show has had a “neg­a­tive so­cial im­pact.”

“Auto shows in other cities should also stop us­ing mod­els. It’s also bet­ter to cancel the per­for­mances of celebri­ties,” Yang Xueliang, head of the public re­la­tions depart­ment of Zhe­jiang Geely Hold­ing Group, one of China’s ma­jor au­to­mo­bile man­u­fac­tur­ers, posted on his weibo af­ter learn­ing of the de­ci­sion.

“Give a pure au­to­mo­bile show back to cus­tomers,” he wrote.

Although mar­ket in­dus­try sources say other car and trade shows in China may fol­low Shang­hai’s lead, an auto fair sched­uled for March in Ningbo, Zhe­jiang prov­ince, is still in­sist­ing on open­ing with mod­els.

Shows in other cities, in­clud­ing Shenyang in Liaon­ing prov­ince, have launched reg­u­la­tions to avoid scant­ily clad mod­els, in­stead of stop­ping them al­to­gether.

“The mod­els who wear re­veal­ing cos­tumes make up only a small pro­por­tion of all mod­els,” said Dang Jiani, 25, a vet­eran model from Bei­jing. “The mod­els don’t de­cide which cos­tumes they’re go­ing to wear for the shows. If au­tomak­ers pro­vide dresses that are too scanty, we make mi­nor changes to make them not so ex­pos­ing.”

She said world-class au­tomak­ers de­sign high-end cos­tumes in good taste to match the ve­hi­cles’ de­sign con­cepts.

“Mod­els wear­ing in­ap­pro­pri­ate dresses would ruin the prod­uct’s im­age. Au­tomak­ers wouldn’t want to see that,” said Dang. “Mod­els have be­come an in­te­gral part of auto fairs in re­cent years. They are a part of the au­to­mo­bile cul­ture.”

He Na con­trib­uted for this story.


Car mod­els

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.