Tourism’s niche seg­ment at­tracts in­vestors

China Daily (Canada) - - FRONT PAGE -

China’s tourism sec­tor is fast be­com­ing the sec­tor of choice for prospec­tive en­trepreneurs be­cause of the prom­ise of quick, steady re­turns.

Over 19 bil­lion yuan ($3.081 bil­lion) was in­vested in tourism-re­lated com­pa­nies dur­ing 2014 and most of the in­vest­ments came from en­trepreneurs tar­get­ing the niche seg­ment of spe­cial­ized ser­vices, ac­cord­ing to data from Inc, a com­pany that tracks the on­line tourism sec­tor.

The big­ger com­pa­nies are also chart­ing strate­gies to grab or re­tain mar­ket share, the sources said. Travel ser­vices com­pany In­ter­na­tional Inc is the mar­ket leader with a mar­ket share of about 54.3 per­cent in 2014. Sales and mar­ket­ing costs of Ctrip was about $97 mil­lion in the third quar­ter of 2014, a 25 per­cent year-on-year growth.

To­tal spend­ing by Chi­nese out­bound tourists stood at $140 bil­lion in 2014, an 8 per­cent year-on-year growth, ac­cord­ing to data pro­vided by the China Tourism Academy.

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