TV audience for Spring Festival gala declines
Audience ratings for China Central Television’s Spring Festival gala, or Lunar New Year’s Eve gala, dropped to an 8-year low with 690 million viewers, while the number of the show’s online streaming watchers hit a world record high, according to data released by the national television station.
The annual variety program featuring songs, operas, dance, comedy and comic sketches went on the air nationwide in 1983 and has since been regarded as a national tradition to celebrate the Chinese Lunar New Year.
While the TV audience decreased, video website Iqiyi. com, which acquired the rights to cover the gala live online, said it attracted 14 million online visitors during the variety show’s four-hour live broadcast, hitting a world record for a single website to broadcast any big event. The gala was watched more than 70 million times and the total duration for watching was 104 million hours, according to Iqiyi.com. (Photo 1)