TV au­di­ence for Spring Fes­ti­val gala de­clines

China Daily (Canada) - - FRONT PAGE -

Au­di­ence rat­ings for China Cen­tral Tele­vi­sion’s Spring Fes­ti­val gala, or Lu­nar New Year’s Eve gala, dropped to an 8-year low with 690 mil­lion view­ers, while the num­ber of the show’s on­line stream­ing watch­ers hit a world record high, ac­cord­ing to data re­leased by the na­tional tele­vi­sion sta­tion.

The an­nual va­ri­ety pro­gram fea­tur­ing songs, op­eras, dance, com­edy and comic sketches went on the air na­tion­wide in 1983 and has since been re­garded as a na­tional tra­di­tion to cel­e­brate the Chi­nese Lu­nar New Year.

While the TV au­di­ence de­creased, video web­site Iqiyi. com, which ac­quired the rights to cover the gala live on­line, said it at­tracted 14 mil­lion on­line vis­i­tors dur­ing the va­ri­ety show’s four-hour live broad­cast, hit­ting a world record for a sin­gle web­site to broad­cast any big event. The gala was watched more than 70 mil­lion times and the to­tal du­ra­tion for watch­ing was 104 mil­lion hours, ac­cord­ing to (Photo 1)

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