Air China Canada gets new gen­eral manager

China Daily (Canada) - - FRONT PAGE - By HATTY LIU in Van­cou­ver

Air China has an­nounced that Jack (Xiaom­ing) Liu, the air­line’s for­mer gen­eral manager of Thai­land op­er­a­tions, has been ap­pointed new gen­eral manager of Canadian op­er­a­tions as of Feb 1.

“Van­cou­ver is a very im­por­tant mar­ket in [Air China’s] North Amer­i­can ser­vices and be­com­ing in­creas­ingly im­por­tant,” Liu said in an in­ter­view with China Daily. “This is one of the places where we want to de­vote our lat­est re­sources and at­ten­tion.”

Liu’s du­ties as gen­eral manager will in­clude help­ing ex­pand the air­line’s mar­ket pres­ence, find new sales chan­nels and strengthen re­la­tions with Air China’s part­ners.

“As our ser­vice ex­pands and we add new routes, [our team] will be work­ing hard to bring benefits to the air­line, and im­prove safety,” Liu said.

Liu had man­aged Air China’s Bangkok, Chi­ang Mai and Phuket op­er­a­tions since 2011.

In ad­di­tion, Liu has 20 years ex­pe­ri­ence serv­ing in var­i­ous se­nior man­age­ment po­si­tions with the air­line in China and San Fran­cisco. He joined the com­pany in 1996.

China’s na­tional flag car­rier, Air China be­gan sched­uled flights to Canada in 1988 and op­er­ates daily flights be­tween Bei­jing and Van­cou­ver, the air­line’s Canadian head­quar­ters.

Four ad­di­tional weekly flights will be added to the Bei­jing-Van­cou­ver route for the 2015 sum­mer sched­ule, June to Septem­ber, to ac­com­mo­date grow­ing de­mand.

Air China Canada’s out­go­ing gen­eral manager, Xu Junhong, will take a new post­ing in Shang­hai.

Air China was founded in 1988 and op­er­ates 332 routes around the world, in­clud­ing seven in North Amer­ica.

In ad­di­tion to com­mer­cial flights, the air­line pro­vides flight ser­vice to Chi­nese state lead­ers on of­fi­cial in­ter­na­tional vis­its.

In Novem­ber 2014, Air China and Air Canada signed a mem­o­ran­dum of un­der­stand­ing defin­ing a rev­enue-shar­ing joint ven­ture. Pas­sen­gers trav­el­ling on the China-Canada routes are ex­pected to ben­e­fit from more route op­tions, up­graded ser­vices and lower prices. The two car­ri­ers will also en­hance part­ner­ships in sales, mar­ket­ing and air­port op­er­a­tions.

The joint ven­ture is ex­pected to start by the end of 2015.

Air China cur­rently of­fers code­share flights with Air Canada be­tween Van­cou­ver and six other Canadian cities: Ed­mon­ton, Cal­gary, Win­nipeg, Toronto, Ottawa and Mon­treal.

Air Canada also of­fers code­share flights op­er­ated by Air China be­tween Bei­jing and six Chi­nese cities: Guangzhou, Chongqing, Chengdu, Shenyang, Wuhan and Xi’an.

Air China is look­ing at pos­si­ble ex­panded ser­vice to eastern Canada for later in 2015.

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