Wa­ter: In­crease of 20% an­nu­ally

China Daily (Canada) - - FRONT PAGE -

Canadian bot­tled wa­ter com­pa­nies must also ad­here to pro­vin­cial reg­u­la­tions when tak­ing wa­ter at the source. Some pro­vin­cial gov­ern­ments are re­view­ing their wa­ter and en­vi­ron­ment reg­u­la­tions to im­prove wa­ter man­age­ment.

In Canada, each prov­ince has the author­ity to reg­u­late its own wa­ter stan­dards, which are based on na­tional guide­lines for Canadian drink­ing wa­ter qual­ity.

In ad­di­tion, com­pa­nies which are mem­bers of the Canadian Bot­tled Wa­ter As­so­ci­a­tion (CBWA) must ad­here to stan­dards set by the in­dus­try in­clud­ing an an­nual unan­nounced plant in­spec­tion which in­volves au­dits of prod­uct qual­ity and plant op­er­a­tions.

China has seen a fast grow­ing bot­tled- wa­ter mar­ket in the past decade, with 20 per­cent in­crease in av­er­age year-by-year.

For Chi­nese peo­ple, buy­ing bot­tled wa­ter from su­per­mar­ket in­stead of drink­ing much cheaper tap wa­ter was once a luxury and un­rea­son­able west­ern life style.

How­ever since the pock­ets of Chi­nese peo­ple are be­com­ing deeper, the bot­tled wa­ter in­dus­try has boomed in the last two decades.

In 1930s, Ger­many built the first bot­tled wa­ter fac­tory in east China’s Qing­dao prov­ince. It was the only bot­tled wa­ter pro­ducer till 1987 when China re­leased stan­dards for bot­tled min­eral wa­ter and en­cour­aged do­mes­tic pro­duc­tion.

The com­pet i t i o n , be­tween dif­fer­ent pro­duc­ers of “pu­ri­fied wa­ter” and “min­eral wa­ter”, got fierce in 1990s. Three to four ma­jor play­ers and hun­dreds of small new­com­ers seized the do­mes­tic bot­tled wa­ter mar­ket.

For­eign brands such as Dan­non and Nestle en­tered China at the be­gin­ning of the new cen­tury in buy­ing Chi­nese brands or set up fac­to­ries di­rectly.

Pre­mium brands in­clud­ing Evian from France, which en­tered the Chi­nese mar­ket in 1986, were a huge suc­cess.

A re­port pub­lished in 2011 by Sino mon­i­tor In­ter­na­tional, a Bei­jing mar­ket re­search com­pany, es­ti­mated that the pre­mium bot­tled wa­ter mar­ket would ex­pand at an an­nual rate of 80 per­cent over the next five years, reach­ing an­nual sales of 10 bil­lion yuan ($1.56 bil­lion) by 2015.

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