New Year lights up Shang­hai tourism

China Daily (Canada) - - FRONT PAGE - By LI YANG in Shang­hai

Shang­hai re­ceived 3.8 mil­lion tourists dur­ing the Spring Fes­ti­val hol­i­day from Feb 18 to 24, up 4.8 per­cent year-on-year, the city’s tourism bureau said.

The tourists brought about 3.75 bil­lion yuan ($625 mil­lion) in tourism rev­enue to Shang­hai, up 4.9 per­cent from last year.

Among the 128 tourist spots in Shang­hai, the mu­nic­i­pal science and tech­nol­ogy mu­seum, the zoo and the Ori­en­tal Pearl tele­vi­sion tower were the three most popular at­trac­tions, re­ceiv­ing more than 400,000 vis­its in all.

The fine weather dur­ing the seven-day hol­i­day con­trib­uted to the tourist flow in the city parks and the for­est parks in sub­ur­ban ar­eas.

Folk cul­ture and farm tourism were also popular this year, as well as 104 sight­see­ing routes cov­er­ing some an­cient towns in neigh­bor­ing Zhe­jiang, Jiangsu and An­hui prov­inces de­signed by the tourism bureau.

The parks and wood­lands bureau dec­o­rated 10 ma­jor streets in the down­town area to cre­ate a fes­tive en­vi­ron­ment.

At the same time, about 370,000 peo­ple trav­eled abroad from Shang­hai dur­ing the Lu­nar New Year, up 40 per­cent year-on-year.

Thai­land was the most popular for­eign tourism des­ti­na­tion for Shang­hai res­i­dents. Ja­pan and the United States are the two fastest grow­ing over­seas travel spots for trav­el­ers from Shang­hai. The num­ber of Shang­hai tourists vis­it­ing the US dur­ing Spring Fes­ti­val dou­bled over last year.

There were more than 40 fes­ti­val ac­tiv­i­ties or­ga­nized by lo­cal au­thor­i­ties in the city over the hol­i­day. No public safety ac­ci­dents hap­pened, to the re­lief of the city gov­er­nors, who were on alert af­ter the New Year’s Eve stam­pede on the Bund that killed 36 on Dec 31.

Af­ter the stam­pede, the mu­nic­i­pal gov­ern­ment set daily lim­its on the num­ber of vis­i­tors to 72 ma­jor tourist spots in the city to re­duce the risk of ac­ci­dents caused by over­crowd­ing. The safety mea­sure also helped im­prove vis­i­tors’ ex­pe­ri­ence on their tours.

The city’s qual­ity and tech­nol­ogy in­spec­tion au­thor­i­ties con­ducted in­ten­sive ex­am­i­na­tion of parks’ large recre­ation fa­cil­i­ties, pas­sen­ger road­ways and sight­see­ing ve­hi­cles in the city be­fore and dur­ing the hol­i­day to fur­ther re­duce the risk of any mishaps.

BAO XIN­GUO / ASIANEWSPHOTO

The glitzy sky­line of Pudong New Area on the west side of the Huangpu River in this De­cem­ber photo is a new mag­net for tourists vis­it­ing the city. The num­ber of Spring Fes­ti­val vis­i­tors in­creased by al­monst 5 per­cent this year.

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