City start­ing to close gap with world fash­ion cap­i­tals

China Daily (Canada) - - FRONT PAGE -

M.A.C China

24- year- old designer who at­tended the lat­est fash­ion weeks in Paris and Lon­don.

There could be any­where be­tween 300 and 1,000 fash­ion buy­ers’ stores in China. Real-es­tate con­sul­tancy RET Prop­erty claims there are 300, with Shang­hai top­ping the list at 69, fol­lowed by Bei­jing and Chengdu of Sichuan prov­ince. Yang Jiong, co-founder of Show­room Shang­hai, es­ti­mates there are over 1,000.

“Ev­ery designer as­pires to be­come Valentino and ev­ery buy­ers’ store wants to be Lane Craw­ford,” said Lin Jian, a fash­ion com­men­ta­tor based in Shang­hai. “A show­room is the bridge that con­nects the two par­ties and makes things pos­si­ble.”

Lane Craw­ford is one of Asia’s top luxury depart­ment stores, with a fo­cus on the buy­ers’ cul­ture.

M.A.C Cos­met­ics China re­placed May­belline as the of­fi­cial make-up part­ner of Shang­hai Fash­ion Week for the first time this year. The com­pany is head­quar­tered in New York.

“Many Chi­nese de­sign­ers are still in the phase of growth, ex­pan­sion, ex­plo­ration and event trans­for­ma­tion rather than be­ing fully set­tled or es­tab­lished,” said Mark Jiang, M.A.C’s gen­eral manager. “It means there is a lot of en­ergy float­ing about.”

Some de­sign­ers cre­ate their own fab­rics, some work magic with knit­ting yarns and oth­ers com­bine street and more up­scale styles in in­ven­tive ways, he said.

Ac­cord­ing to the Wall Street Jour­nal, M.A.C has “an un­canny knack for pre­dict­ing what or who will be hot next.” The brand sup­ports 850 shows at 34 fash­ion weeks in 29 cities each year, in­clud­ing the big four.

Mark Jiang,

PHO­TOS PRO­VIDED TO CHINA DAILY

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.