New law would affect baby formula, tobacco ads
A draft amendment to China’s Advertisement Law would ban baby milk formula advertisements that claim powders are as beneficial as breast-feeding.
“Dairy products, drinks and other food advertisements that claim to partly or completely substitute mother’s milk are prohibited in mass media or public places,” the draft says.
The provision echoes the State Council’s call for an increase in the proportion of mothers who breast-feed exclusively to 50 percent by 2020, as outlined in its program for the development of women and children. The proposal received general support from lawmakers.
The draft also says no tobacco advertisements should be published in the mass media or displayed in public places.
The draft also says all medicine advertising should mention any side effects, and healthcare companies should not claim their products can be used instead of medicine.