New law would af­fect baby for­mula, tobacco ads

China Daily (Canada) - - FRONT PAGE -

A draft amend­ment to China’s Ad­ver­tise­ment Law would ban baby milk for­mula ad­ver­tise­ments that claim pow­ders are as ben­e­fi­cial as breast-feed­ing.

“Dairy prod­ucts, drinks and other food ad­ver­tise­ments that claim to partly or com­pletely sub­sti­tute mother’s milk are pro­hib­ited in mass me­dia or public places,” the draft says.

The pro­vi­sion echoes the State Coun­cil’s call for an in­crease in the pro­por­tion of moth­ers who breast-feed ex­clu­sively to 50 per­cent by 2020, as out­lined in its pro­gram for the devel­op­ment of women and chil­dren. The pro­posal re­ceived gen­eral sup­port from law­mak­ers.

The draft also says no tobacco ad­ver­tise­ments should be pub­lished in the mass me­dia or dis­played in public places.

The draft also says all medicine ad­ver­tis­ing should men­tion any side ef­fects, and health­care com­pa­nies should not claim their prod­ucts can be used in­stead of medicine.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.