New luxury brands oust high-end ri­vals

China Daily (Canada) - - FRONT PAGE -

unique­ness and ex­clu­sive­ness is just as im­por­tant, which some pricey luxury prod­ucts just don’t of­fer,” the 32-year-old said. “LV bags are ev­ery­where in China, and some of the fake ones look just like the ones cost­ing thou­sands of dol­lars. It just doesn’t feel right.”

Sun agreed that the sat­u­ra­tion of coun­ter­feit prod­ucts had re­sulted in so­called logo fa­tigue. “There are so many fakes,” she said. “Con­sid­er­ing China’s econ­omy, it made sense for peo­ple to buy fakes at first, but it’s just gone on too long.”

De­spite large seizures of coun­ter­feit goods by au­thor­i­ties and regular clam­p­downs, China re­mains the world’s big­gest man­u­fac­turer of fake goods, ac­cord­ing to Sun. Re­de­fined brands

In ad­di­tion to the anti­graft cam­paign, the in­crease in over­seas travel by Chi­nese has also con­trib­uted to a decline in the luxury mar­ket.

The out­bound tourism mar­ket wit­nessed rapid growth in the first quar­ter of this year, with des­ti­na­tions in the US and Europe among the most popular, ac­cord­ing to the China Tourism Academy. It es­ti­mated that Chi­nese tourists will make 62 mil­lion vis­its to over­seas des­ti­na­tions in the first half of this year, a 17 per­cent in­crease year-onyear.

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