The movie vis­ual spe­cial ef­fects sec­tor (in China) is still in the ini­tial stage, where chal­lenges and op­por­tu­ni­ties co­ex­ist, as can be in­di­cated by the fast-grow­ing box of­fice re­ceipts in the coun­try.”

China Daily (Canada) - - FRONT PAGE -

times, dif­fer­ent places, po­etic”.

And from his pre­vi­ous ex­pe­ri­ence in of­fer­ing guid­ance in In­dia, he said it’s funny there’s a lot of lit­tle things that they don’t re­al­ize they’re do­ing. “They don’t re­ally see it, be­cause it’s so present in their cul­ture. And it takes an out­side eye, some­one from out­side to say oh, no, you shouldn’t be do­ing that, if you want global ac­cep­tance.”

Cur­rently, the con­tra­dic­tion lies in the gap be­tween the in­creas­ing level of ap­pre­ci­a­tion among Chi­nese au­di­ences and the do­mes­tic movie VFX pro­duc­tion qual­ity, es­pe­cially for the younger gen­er­a­tion whose tastes stay abreast of the global au­di­ence, as they have a rich ex­pe­ri­ence of qual­ity block­busters, said Zhang.

But the do­mes­tic moviemak­ers are en­hanc­ing their un­der­stand­ing of VFX, in which they have re­al­ized that vis­ual spe­cial ef­fects have be­come an in­te­gral part of

it’s more

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