Smart­phone mar­ket fall

China Daily (Canada) - - FRONT PAGE -

China’s smart­phone mar­ket fell for the first time in six years in the first quar­ter of this year, with the vol­ume reach­ing 98.8 mil­lion units, a drop of 4.3 per­cent year-on-year, said mar­ket in­tel­li­gence firm In­ter­na­tional Data Cor­po­ra­tion (IDC).

China’s over­all mo­bile phone ship­ments reached 109.8 mil­lion units, a fall of 5.6 per­cent com­pared to the pre­vi­ous year, ac­cord­ing to the re­port.

“The key rea­son for

the slow­down is the mar­ket sat­u­ra­tion. How to at­tract more con­sumers is the top pri­or­ity for fu­ture devel­op­ment,” said Kitty Fok, direc­tor of IDC China.

The do­mes­tic smart­phone mar­ket saw in­tense com­pe­ti­tion in the past five quar­ters, as the top po­si­tion ex­pe­ri­enced fre­quent changes with Sam­sung, Len­ovo, Xiaomi and Ap­ple all oc­cu­py­ing the spot al­ter­na­tively.

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