To re­turn with world­view

China Daily (Canada) - - FRONT PAGE - By HAN­BING­BIN han­bing­bin@chi­nadaily.com.cn

China Cen­tral Tele­vi­sion’s phe­nom­e­nally suc­cess­ful show, A Bite of China, is ex­pected to re­turn for a third sea­son in mid-2016, with shoot­ing to start in Septem­ber.

The new se­ries will look at Chi­nese food cul­ture from a global per­spec­tive. Shoot­ing will take place in coun­tries such as Canada, Italy and Peru, where his­tor­i­cal con­nec­tions with Chi­nese food can be found and in­ter­est­ing com­par­isons will be drawn be­tween Eastern andWestern culi­nary tra­di­tions, ac­cord­ing to chief direc­tor Chen Xiaoqing. Renowned Hong Kong-based food critic Chua Lam, who has years of over­seas ex­pe­ri­ence, will be an ad­viser for the new sea­son.

“The point is to let the whole world un­der­stand China through its de­li­cious food,” Chen says.

Given the wide crit­i­cism that the doc­u­men­tary’s sec­ond sea­son fo­cused too much on peo­ple sto­ries rather than the food it­self, Chen says the new sea­son will “tell more sto­ries of food than peo­ple”.

Up to 14 orig­i­nal doc­u­men­taries are also ex­pected to be aired on CCTV9, the state broad­caster’s bilin­gual doc­u­men­tary chan­nel, in the com­ing year. High­lights in­clude Kung Fu Shaolin, a rare take on how Chi­nese mar­tial arts has evolved, and The Bond, which looks at the devel­op­ment of Chi­nese stud­ies Si­nol­o­gists.

At CCTV9’s me­dia brief­ing on Tues­day in Bei­jing, spe­cial men­tion was given to Do­ing Busi­ness with the World. The doc­u­men­tary fo­cuses on the lives of Chi­nese do­ing var­i­ous kinds of busi­ness in 12 dif­fer­ent coun­tries in an at­tempt to ex­plore their gen­eral un­der­stand­ing of wealth and dreams.

Since its launch in 2011, CCTV9 has be­come the coun­try’s most­watched doc­u­men­tary chan­nel. Some 28 per­cent of the doc­u­men­taries shown on TV in the Chi­nese main­land ev­ery year are aired through CCTV9, ac­cord­ing to statis­tics from mar­ket re­search com­pany CTR, a Sino-Bri­tish ven­ture. The chan­nel is widely rec­og­nized for li­cens­ing fa­mous pro­duc­tions from over­seas and more im­por­tantly, reg­u­larly run­ning high­qual­ity lo­cal doc­u­men­taries.

Bei­jing Nor­mal Uni­ver­sity’s China Doc­u­men­taryDevel­op­ment Re­port 2015, found that 45 per­cent of doc­u­men­taries shown on Chi­nese TV last year were lo­cal pro­duc­tions.

Some Chi­nese-made doc­u­men­taries are ex­plor­ing ways to go abroad. In 2014, CCTV li­censed 2,000 hours of doc­u­men­taries to be broad­cast in 81 coun­tries, and Bei­jing-based cul­tural agency China In­ter­na­tional Com­mu­ni­ca­tion Cen­ter aims to dis­trib­ute 100 hours of doc­u­men­taries over­seas ev­ery year.

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The show aims to let the whole world un­der­stand China through its de­li­cious food.

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