CES Shang­hai keeps city on cut­ting edge

China Daily (Canada) - - FRONT PAGE -

Mercedes-Benz, LeTV, Twit­ter, Mi­crosoft Xbox, IBM and In­tel all demon­strated their lat­est de­vel­op­ments.

Since the first CES took place in New York City in 1967, the fair has be­come more in­ter­na­tional in na­ture and grown to rep­re­sent the en­tire tech­nol­ogy ecosys­tem, with more than 3,500 ex­hibitors and 20 prod­uct cat­e­gories at­tract­ing more than 150,000 at­ten­dees from more than 140 coun­tries and re­gions.

It is the first time that CES has moved to Asia. One of the ma­jor rea­sons for bring­ing the in­dus­try pageant to Shang­hai is be­cause the city does not have a long­stand­ing tech show. In con­trast, for ex­am­ple, Tokyo has the Ja­pan Elec­tron­ics Show.

Global spend­ing on tech­nol­ogy grew 1 per­cent to $1.024 tril­lion last year de­spite the eco­nomic slow­down in coun­tries like China. CES be­lieves there will be a shift to lower - end de­vices in emerg­ing Asian mar­kets this year. Th­ese same mar­kets, led by China, spent 26 per­cent more on tech in 2014, tak­ing the year’s to­tal to $282 bil­lion.

“From our per­spec­tive, China is a grow­ing mar­ket­place. There is an op­por­tu­nity based on the fact that there are many com­pa­nies here who are build­ing and grow­ing prod­ucts, or try­ing to grow their dis­tri­bu­tion of prod­ucts,” said Chupka.

“On the flip side, many of our mem­bers in North Amer­ica see this as an op­por­tune mar­ket to come and sell their prod­ucts, too. It is in a sense a great op­por­tu­nity be­cause there are many com­pa­nies grow­ing here. But we also have many com­pa­nies in North Amer­ica that want to get ex­po­sure in this mar­ket.”

Apart from in­dus­try lead­ers and house­hold-name brands, the show has at­tracted lesser­known com­pa­nies from both home and abroad. Baichuan Tech­nol­ogy, based in Nan­jing, Jiangsu prov­ince is a good ex­am­ple. It launched its ecofriendly 3D pen for the Asian mar­ket dur­ing the show.

“CES Asia is a great plat­form for pro­mot­ing new prod­ucts, but its in­flu­ence is far be­yond that. Asia is an im­por­tant tech hub, es­pe­cially for star­tups, that is help­ing to con­trib­ute to global in­no­va­tion,” said Vin­cent Dou, CPO of Baichuan Tech­nol­ogy.

San Jose-based MOTA has al­ready reached into the Chi­nese mar­ket by set­ting up a wholly owned fac­tory in Shen­zhen of Guang­dong prov­ince and of­fices in Hong Kong. It in­tro­duced its lat­est and most in­no­va­tive elec­tron­ics, such as a “SmartRing” that deals with both­er­some smart­phone no­ti­fi­ca­tions.

“CES Asia is the per­fect place to show­case our prod­ucts to a vi­brant con­sumer elec­tron­ics mar­ket. China is the only place on Earth you want to be right now, and we’re thrilled to let key re­tail­ers and dis­trib­u­tors in China and Asia go hands-on with the lat­est elec­tron­ics. By un­lock­ing a key mar­ket for us, CES Asia has al­ready con­trib­uted to our suc­cess,” said Kevin Faro, co-founder of MOTA.

French com­pany Guille­mot Corp re­leased its in­ter­na­tional Thrust­mas­ter and Her­cules brands at the show, im­mer­sive gam­ing gear and in­no­va­tive DJ con­trollers that em­ploy the most cut­ting-edge tech.

“We are ex­cited to bring to China our unique prod­ucts to ful­fill the en­joy­ment of dig­i­tal en­ter­tain­ment users. We are thrilled to take part in this in­au­gu­ral 2015 In­ter­na­tional CES Asia and are look­ing for­ward to en­ter­ing this tremen­dous mar­ket,” said Claude Guille­mot, CEO of Guille­mot Corp.

SHI JING / CHINA DAILY

se­nior vice pres­i­dent of In­tel, show­cases a gar­ment which in­cor­po­rates both an In­tel chip and 3D print­ing.

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