Hollywood’s second chance
wallets just to admire the visual effects and spectacular scenarios,” says ZuoHeng, deputy director of cinema studies at China Film Archives.
He adds that the skepticism over the popularity of foreign box office bombs will “wake up” some moviegoers and raise their appetite for good stories.
“After a round of fierce debate, people start to realize they can have better choices,” he says.
China Daily film critic Raymond Zhou likens the current phenomenontotheboomofthe 1980s, when most Chinese only trustedforeignhouseholdappliance brands. Zhou also predicts the number of “undiscriminating” audiences will shrink in the years to come, when they grow tired of commercial titles with mediocre plots.
Cultural differences can also go some way in explaining the phenomenon.
“Science fiction movies are a hit genre in North America. Take Transformers 4 as an example, many American fans are familiar with the original version and are familiar with the robots through comic books, the TV show and movies. They find it difficult to tolerate their beloved characters and classic plots in a newmovie,” says Er Ku, a Beijing-based film critic.
“But for the developing Chinese market, which is lacking a mature franchise, people are happy just to see their animated childhood favorites on the big screen, regardless if it’s a good adaptation or not.” Contact the writer at firstname.lastname@example.org