BC uses vir­tual re­al­ity tech to woo tourists

China Daily (Canada) - - FRONT PAGE -

com­mis­sion, and Mar­riot Ho­tels have used the vir­tual re­al­ity tech­nol­ogy. Thomas Cook is cur­rently us­ing vir­tual re­al­ity in six con­cept stores in the UK and Ger­many.

Wang Suqi, pres­i­dent of To­tal Travel In­ter­na­tional Travel Ser­vice, said vir­tual re­al­ity tech­nol­ogy is more cap­ti­vat­ing to re­ally get con­sumers to think about what the des­ti­na­tion would feel like than any other medium can cre­ate.

“This is the fu­ture. I can clearly pic­ture us­ing this for our clients. Look­ing a bit more into the fu­ture, I could see film mod­ules of ho­tels, road takes, ex­pe­ri­ences, so we can present vir­tual trip pro­pos­als to our clients,” said David Kaiser from Art of Travel.

The shift to in­no­va­tive tech­nol­ogy is also driven by the change of con­sumers’ habits of travel plan­ning. Long ago, much of the trip is in groups and now there is much more in­de­pen­dent way of trav­el­ing, which seems to grow quickly. Young peo­ple in par­tic­u­lar are more sen­si­tive to tech­no­log­i­cal in­no­va­tions and in­no­va­tive pro­mo­tions.

“We are try­ing to adapt to the ways of how we talk to the travel trade and con­sumers,” said Maya Lange, vice pres­i­dent of global mar­ket­ing of Des­ti­na­tion BC.

Some worry that vir­tual re­al­ity de­vices like the Ocu­lus Rift will have an an­ti­so­cial ef­fect on so­ci­ety, en­cour­ag­ing peo­ple to shut them­selves in­doors in fa­vor of vir­tual worlds, but Walden said she was not at all wor­ried about that.

LI JING / CHINA DAILY

Des­ti­na­tion Bri­tish Columbia Tourism ap­plied vir­tual re­al­ity te­chonol­ogy to pro­mote the des­ti­na­tion in China.

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