BC uses virtual reality tech to woo tourists
commission, and Marriot Hotels have used the virtual reality technology. Thomas Cook is currently using virtual reality in six concept stores in the UK and Germany.
Wang Suqi, president of Total Travel International Travel Service, said virtual reality technology is more captivating to really get consumers to think about what the destination would feel like than any other medium can create.
“This is the future. I can clearly picture using this for our clients. Looking a bit more into the future, I could see film modules of hotels, road takes, experiences, so we can present virtual trip proposals to our clients,” said David Kaiser from Art of Travel.
The shift to innovative technology is also driven by the change of consumers’ habits of travel planning. Long ago, much of the trip is in groups and now there is much more independent way of traveling, which seems to grow quickly. Young people in particular are more sensitive to technological innovations and innovative promotions.
“We are trying to adapt to the ways of how we talk to the travel trade and consumers,” said Maya Lange, vice president of global marketing of Destination BC.
Some worry that virtual reality devices like the Oculus Rift will have an antisocial effect on society, encouraging people to shut themselves indoors in favor of virtual worlds, but Walden said she was not at all worried about that.
Destination British Columbia Tourism applied virtual reality techonology to promote the destination in China.