Sony go­ing af­ter Chi­nese con­sumers

China Daily (Canada) - - FRONT PAGE -

Sony Corp is tar­get­ing younger Chi­nese cus­tomers par­tic­u­larly from within the ris­ing mid­dle class with its high-end con­sumer elec­tronic prod­ucts and im­age de­vices as part of a three-year plan to re­turn to prof­itabil­ity.

The Ja­panese com­pany is hop­ing for 10 per­cent growth by 2017 to an op­er­at­ing profit of­more than 500 bil­lion yen ($4.07 bil­lion), with the Chi­nese mar­ket be­ing a pri­or­ity alongside­the United States, said Nobuki Ku­rita, pres­i­dent of Sony China Co Ltd.

He said that high-res­o­lu­tion 4K tele­vi­sion sets will be­come a key driver with its newtech­nol­ogy be­ing driven by Chi­nese con­sumer pref­er­ences. Sony is also eye­ing imag­ing prod­ucts and so­lu­tions, in­clud­ing 4K film­ing fa­cil­i­ties, trans­mit­tingve­hi­cles and dig­i­tal pro­jec­tors for the­aters in China, said the pres­i­dent.

Ku­rita said that Sony’s ac­ces­sories and parts busi­ness in China for smart­phones in­creased30 per­cent in the fis­cal year 2014.

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