Sony going after Chinese consumers
Sony Corp is targeting younger Chinese customers particularly from within the rising middle class with its high-end consumer electronic products and image devices as part of a three-year plan to return to profitability.
The Japanese company is hoping for 10 percent growth by 2017 to an operating profit ofmore than 500 billion yen ($4.07 billion), with the Chinese market being a priority alongsidethe United States, said Nobuki Kurita, president of Sony China Co Ltd.
He said that high-resolution 4K television sets will become a key driver with its newtechnology being driven by Chinese consumer preferences. Sony is also eyeing imaging products and solutions, including 4K filming facilities, transmittingvehicles and digital projectors for theaters in China, said the president.
Kurita said that Sony’s accessories and parts business in China for smartphones increased30 percent in the fiscal year 2014.