Women lead as online en­trepreneurs

China Daily (Canada) - - FRONT PAGE -

Women born in the 1980s and 1990s dis­play a strong de­ter­mi­na­tion to launch In­ter­net busi­nesses and make up the main body of online en­trepreneurs, a re­port has found.

The study by the Alibaba Group also found that 61 per­cent of fe­male en­trepreneurs in online busi­nesses are be­tween 18 and 29, and the av­er­age age is 32.6, 15 years younger than that of other fe­male en­trepreneurs.

The re­port said women have char­ac­ter­is­tics and com­mu­ni­ca­tion skills that dif­fer­en­ti­ate them from men, giv­ing them an ad­van­tage in online busi­ness.

“They (women) are more per­cep­tive, flex­i­ble and ready to share with oth­ers. These are virtues needed in online busi­nesses, which re­quire much in­ter­ac­tion with con­sumers and great at­ten­tion to con­sumers’ think­ing and ex­pe­ri­ences,” the re­port said.

PHOTO BY WANG HAIBIN / ASIANEWSPHOTO

A woman swim­mer wears a “facekini’’ to pro­tect from the sun in Qing­dao, East China’s Shan­dong province, on Tues­day.

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