Xiomi goes to Brazil with $160 smartphone
Chinese smartphone maker Xiaomi has started making devices in Brazil for sale locally, in its first step beyond Asia.
Xiaomi’s global vice-president, Hugo Barra, said in an interview that Brazil was “stage one of our Latin America launch,” pointing to Mexico and Colombia as logical next steps in the region, although he declined to say when.
traditional advertising or stores, China’s top-selling smartphone company is betting that a tempting price tag will capture the attention of Brazilians who have become increasingly cost sensitive as their economy sours.
The Brazilian government heavily taxes electronics imports, but gives breaks to manufacturers who assemble their products and source components locally.