China may ban false cosmetics ads
China is considering a ban on exaggerated claims in cosmetics ads such as “skin as white as a newborn within a week”.
Companies must be responsible for claims they make and can’t release false or exaggerated advertisements, according to the draft rules on the supervision and management of cosmetics, which was publicized by the State Council’s Legislative Affairs Office for soliciting public opinions.
world’s second-largest consumer of cosmetics, advertisements often make unfounded claims about products. The new rules would require such claims to be backed by science.
Content in cosmetics ads should be genuine and legitimate and false ads in any form are banned, the rules said. Those who release false ads will be suspended from selling their cosmetics. If they continue to sell such products, they will be fined upwards of $3,270.