China may ban false cos­met­ics ads

China Daily (Canada) - - FRONT PAGE -

China is con­sid­er­ing a ban on ex­ag­ger­ated claims in cos­met­ics ads such as “skin as white as a new­born within a week”.

Com­pa­nies must be re­spon­si­ble for claims they make and can’t re­lease false or ex­ag­ger­ated ad­ver­tise­ments, ac­cord­ing to the draft rules on the su­per­vi­sion and man­age­ment of cos­met­ics, which was pub­li­cized by the State Coun­cil’s Leg­isla­tive Af­fairs Of­fice for so­lic­it­ing public opin­ions.

In China,

the

world’s sec­ond-largest con­sumer of cos­met­ics, ad­ver­tise­ments of­ten make un­founded claims about prod­ucts. The new rules would re­quire such claims to be backed by science.

Con­tent in cos­met­ics ads should be gen­uine and le­git­i­mate and false ads in any form are banned, the rules said. Those who re­lease false ads will be sus­pended from selling their cos­met­ics. If they con­tinue to sell such prod­ucts, they will be fined up­wards of $3,270.

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