Smart­phone play­ers ready­ing for price war

China Daily (Canada) - - FRONT PAGE -

Xiaomi Corp, Huawei Tech­nolo­gies Co Ltd and ZTE Corp’s Nu­bia have rolled out new prod­ucts as they bat­tle to wres­tle away more mar­ket share from South Kore­an­based gi­ant Sam­sung.

Sam­sung, the world’s largest smart­phone man­u­fac­turer, has been hurt by the ag­gres­sive tac­tics of China’s big three. As the brand loses its mass ap­peal in China, con­sumers are switch­ing to cut­ting-edge do­mes­tic prod­ucts from Xiaomi, Huawei and Nu­bia.

The rise of China’s smart­phone com­pa­nies from low-cost la­bels to up­mar­ket brands has been me­te­oric.

Xiaomi shipped 34.7 mil­lion smart­phones in the first half of this year com­pared to 26 mil­lion dur­ing the same pe­riod in 2014 with­out re­veal­ing fig­ures.

Huawei an­nounced ship­ments of 31 mil­lion units dur­ing the same pe­riod, a 40 per­cent in­crease com­pared to last year.

Nu­bia has yet to re­port its ship­ment fig­ures in China.

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