Smartphone players readying for price war
Xiaomi Corp, Huawei Technologies Co Ltd and ZTE Corp’s Nubia have rolled out new products as they battle to wrestle away more market share from South Koreanbased giant Samsung.
Samsung, the world’s largest smartphone manufacturer, has been hurt by the aggressive tactics of China’s big three. As the brand loses its mass appeal in China, consumers are switching to cutting-edge domestic products from Xiaomi, Huawei and Nubia.
The rise of China’s smartphone companies from low-cost labels to upmarket brands has been meteoric.
Xiaomi shipped 34.7 million smartphones in the first half of this year compared to 26 million during the same period in 2014 without revealing figures.
Huawei announced shipments of 31 million units during the same period, a 40 percent increase compared to last year.
Nubia has yet to report its shipment figures in China.