Scene set for box of­fice smash

Celebrity agent Paco Wong feels the time is right for the more ex­pe­ri­enced Hong Kong movie in­dus­try to max­i­mize re­turns from the grow­ing main­land sec­tor. So­phie He re­ports.

China Daily (Canada) - - FRONT PAGE -

The most sig­nif­i­cant change in the en­ter­tain­ment in­dus­try on the Chi­nese main­land has been the fast ex­pan­sion of its movie mar­ket, and the Hong Kong film in­dus­try should make the best use of its own com­pet­i­tive edge to fur­ther ex­plore this vast sec­tor, be­lieves Paco Wong Pak-ko.

Wong should know — he is a well­known man­ager cred­ited with mak­ing fa­mous a string of celebri­ties in­clud­ing the likes of Kelly Chen, Andy Hui and Miriam Ye­ung.

He is now the man­ag­ing di­rec­tor of Sun En­ter­tain­ment Cul­ture Lim­ited, the com­pany that pro­duced the smash hit ac­tion movie SPL II: A Time for Con­se­quence.

“About a decade ago, the to­tal box of­fice of the Chi­nese main­land was only a few hun­dred mil­lion yuan per year. In 2014, the box of­fice on the main­land was some 30 bil­lion yuan,” Wong told the China Daily.

Wong be­lieves that the core strength of the Hong Kong film sec­tor lies in ac­tion and gang­ster flicks, as city di­rec­tors have a lot of ex­pe­ri­ence in both. Also, these movies have been well re­ceived by au­di­ences from both Hong Kong and the Chi­nese main­land, and even adapted by heavy­weight Hol­ly­wood di­rec­tors.

“I think Hong Kong’s ac­tion and gang­ster movies have been evolv­ing over the years and they are deeply loved by the main­land au­di­ence,” Wong said.

Many Hong Kong movies well re­ceived by main­land au­di­ences were in­deed ac­tion or gang­ster capers, from Once Upon A Time In China to In­fer­nal Af­fairs un­til the most re­cent SPL II, which pulled in a box of­fice to­tal of 560 mil­lion yuan ($90.16 mil­lion), Xin­hua re­ports.

Wong said Sun En­ter­tain­ment Cul­ture spent 120 mil­lion yuan to pro­duce SPL II, but the box of­fice col­lec­tions show it was all worth it.

But Sun En­ter­tain­ment Cul­ture is not just all about pro­duc­ing movies,

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