Stars shine on for Sun

China Daily (Canada) - - FRONT PAGE - By SO­PHIE HE in Hong Kong so­phiehe@chi­nadai­

The ca­reer of Sun En­ter­tain­ment Cul­ture Ltd Man­ag­ing Di­rec­tor Paco Wong Pak-ko, 64, spans more than three decades in the Hong Kong en­ter­tain­ment in­dus­try.

Chair­man of the Hong Kong di­vi­sion of Gold Typhoon from 2004 to 2011, Wong was also known as a “golden agent” — hav­ing helped many strug­gling artists go on to earn name and fame, in­clud­ing stars such as Jacky Cheung, Andy Lau, Aaron Kwok, its di­verse busi­ness in­cludes man­ag­ing singers and ac­tors, or­ga­niz­ing live con­certs and even run­ning two restau­rants in Wan Chai.

But the com­pany’s pri­or­ity is to ex­pand its busi­ness in the movie in­dus­try, Wong said, as he be­lieves the mu­sic in­dus­try is fac­ing a dif­fi­cult sit­u­a­tion — as few peo­ple these days buy CDs, once the ma­jor rev­enue source for record com­pa­nies.

“In the fu­ture, we want to find more good movies to in­vest in while pro­duc­ing more movies on our own,” said Wong.

He said the com­pany is con­stantly search­ing for good movies on the main­land, and usu­ally in­vests 15 mil­lion yuan on ro­man­tic films and 40 Sammi Cheng, Miriam Ye­ung, Sally Yeh, Sandy Lam and Leo Ku.

Gold Typhoon En­ter­tain­ment, founded in 2004, is en­gaged in pro­duc­tion and dis­tri­bu­tion, and pro­motes artists from the mu­sic in­dus­try. The com­pany was for­merly known as Gold La­bel En­ter­tain­ment Ltd.

Be­fore join­ing Gold Typhoon, Wong was chief ex­ec­u­tive of Go East En­ter­tain­ment — a Hong Kong-based record com­pany.

In 2004, Wong de­cided to leave Go East and work for EMI Hong Kong as they promised to launch a new la­bel. Wong was mil­lion yuan on ac­tion flicks.

The cri­te­ria are quite sim­ple, said Wong, ex­plain­ing that the most im­por­tant thing is the pro­ducer’s dis­tri­bu­tion ca­pa­bil­ity.

When it comes to pro­duc­ing, Wong said he will stick to ac­tion movies, the area in which he has rich ex­pe­ri­ence.

Wong has al­ways had a keen eye for find­ing lead ac­tors.

“To land a lead­ing role in my movie, you will have to be a mar­tial arts ex­pert. Aside from that, you should ei­ther be very good look­ing or have a strong and spe­cial ap­peal.”

Wong talked about Wu Jing, a Chi­nese main­land mar­tial artist and one

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