Americo expands in China, Canada
It has taken about 20 years, but Wing On New Group Canada Inc (Wing On), has transformed from focusing on exporting retail items from China to Canada and the United States, to becoming a major supplier of North American-branded products to China.
Established in 1996 by Chinese immigrant Lu Mingguang, Wing On has developed into a leading food and consumer products trading company in Canada by building partnerships with international suppliers such as J.D. Irving, Costco Wholesale and Hudson’s Bay.
Wing On created a new online-tooffline business with the development of Americo to link domestic and international markets.
The first Americo wholesale business opened at the end of 2014 in China’s Tianjin duty-free trade zone. After launching six Americo stores in mainland China — in Tianjing, Beijing, Fuzhou, Ningbo, Zhengzhou and Wuhan — Wing On opened its first Americo nutrition store in Toronto on Aug 7 in Markham.
“We provide the consumers a super shopping experience combining online and offline. The opening of the Toronto store is the first step for us to expand in Canada,” said Zheng Ping, CEO of Wing On. “We will open more stores in Los Angeles, New York and other cities in North America.”
Wing On collaborated with JD.com to offer Chinese shoppers brandname products from Canada and US companies online and offline.
“We recognize that JD.com is one of the largest e-commerce platforms in China. It does about $18 billion a year,” Brendon J. Moroney, general manager of Wing On told China Daily. “We just met with JD a week ago in New York. We are trying to figure out how to sell more North American goods to China from the Chinese perspective.”
“Leveraging China’s e-commerce free-trade zones and our own logistics network, we offer international brands a direct channel to Chinese consumers with preferential tax rates to make prices highly competitive,” said Lu.
“We have been worked with Wing On for more than five years. We sell them paper products, diapers and french fries. We are very happy to help them to build business, and they do great job for us. China is our largest customer right now,” said Ed Lamoureux, director of Corporate Business Relations at Irving Consumer Products, one of North America’s leading manufacturers of household paper goods and baby diapers.
Yan Dongsheng, CEO of Shanghai Zendai Investment Development Corp, joined the opening ceremony as the main investor of Wing On. “Our investment focuses on the global supply chain and helps China e-commerce companies to be the strong international traders. We fully support Wing On to develop the e-commerce business as it provides mutual benefits for both sides,” he said.
Executives meet at Americo Toronto wholesale store on Aug 7. From left: Zheng Ping, Wing On CEO; Yan Dongsheng, CEO of Shanghai Zendai Investment Development; B.J. Moroney, Wing On GM; Hans Cai, Anjie Law Firm associate; and Lu Mingguang, founder and president of Wing On.