Americo ex­pands in China, Canada

China Daily (Canada) - - FRONT PAGE - By RENA LI in Toronto re­nali@chi­nadai­

It has taken about 20 years, but Wing On New Group Canada Inc (Wing On), has trans­formed from fo­cus­ing on ex­port­ing re­tail items from China to Canada and the United States, to be­com­ing a ma­jor sup­plier of North Amer­i­can-branded prod­ucts to China.

Es­tab­lished in 1996 by Chi­nese im­mi­grant Lu Ming­guang, Wing On has de­vel­oped into a lead­ing food and con­sumer prod­ucts trad­ing com­pany in Canada by build­ing part­ner­ships with in­ter­na­tional sup­pli­ers such as J.D. Irv­ing, Costco Whole­sale and Hud­son’s Bay.

Wing On cre­ated a new online-toof­fline busi­ness with the de­vel­op­ment of Americo to link do­mes­tic and in­ter­na­tional mar­kets.

The first Americo whole­sale busi­ness opened at the end of 2014 in China’s Tian­jin duty-free trade zone. Af­ter launch­ing six Americo stores in main­land China — in Tian­jing, Bei­jing, Fuzhou, Ningbo, Zhengzhou and Wuhan — Wing On opened its first Americo nutri­tion store in Toronto on Aug 7 in Markham.

“We pro­vide the con­sumers a su­per shop­ping ex­pe­ri­ence com­bin­ing online and off­line. The open­ing of the Toronto store is the first step for us to ex­pand in Canada,” said Zheng Ping, CEO of Wing On. “We will open more stores in Los An­ge­les, New York and other cities in North Amer­ica.”

Wing On col­lab­o­rated with to of­fer Chi­nese shop­pers brand­name prod­ucts from Canada and US com­pa­nies online and off­line.

“We rec­og­nize that is one of the largest e-com­merce plat­forms in China. It does about $18 bil­lion a year,” Bren­don J. Moroney, gen­eral man­ager of Wing On told China Daily. “We just met with JD a week ago in New York. We are try­ing to fig­ure out how to sell more North Amer­i­can goods to China from the Chi­nese per­spec­tive.”

“Lever­ag­ing China’s e-com­merce free-trade zones and our own lo­gis­tics net­work, we of­fer in­ter­na­tional brands a di­rect chan­nel to Chi­nese con­sumers with pref­er­en­tial tax rates to make prices highly com­pet­i­tive,” said Lu.

“We have been worked with Wing On for more than five years. We sell them pa­per prod­ucts, di­a­pers and french fries. We are very happy to help them to build busi­ness, and they do great job for us. China is our largest cus­tomer right now,” said Ed Lamoureux, di­rec­tor of Cor­po­rate Busi­ness Re­la­tions at Irv­ing Con­sumer Prod­ucts, one of North Amer­ica’s lead­ing man­u­fac­tur­ers of house­hold pa­per goods and baby di­a­pers.

Yan Dong­sheng, CEO of Shang­hai Zendai In­vest­ment De­vel­op­ment Corp, joined the open­ing cer­e­mony as the main in­vestor of Wing On. “Our in­vest­ment fo­cuses on the global sup­ply chain and helps China e-com­merce com­pa­nies to be the strong in­ter­na­tional traders. We fully sup­port Wing On to de­velop the e-com­merce busi­ness as it pro­vides mu­tual ben­e­fits for both sides,” he said.


Ex­ec­u­tives meet at Americo Toronto whole­sale store on Aug 7. From left: Zheng Ping, Wing On CEO; Yan Dong­sheng, CEO of Shang­hai Zendai In­vest­ment De­vel­op­ment; B.J. Moroney, Wing On GM; Hans Cai, An­jie Law Firm as­so­ciate; and Lu Ming­guang, founder and pres­i­dent of Wing On.

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