Engaging in outdoor activities is a trend now — it looks cool and once you have mastered the essential skills, you can spend your weekends doing something really different from the usual stuff such as dining out or watching a film. It’s a totally new worl
teenagers come to the park. The market is booming. I don’t even need to advertise about the programs I have — those who have participated in my activities soon tell their friends about it and they bring more participants the following weekend,” said Sun.
Furthermore, people are beginning to realize the positive impacts that such activities can have on their health and well being, and have been eager to keep in shape, added Sun.
Tian Deyi, who had taken his son biking on a hill in suburban Hangzhou, Zhejiang province, is supportive about his child’s preference to spend time outdoors instead of indoors.
“I am more than happy to take him out cycling or try something that can get him closer to nature. It helps to build up his muscles and it’s much better than playing computer games at home,” said the 37-year-old Shanghai resident.
“I love watching television programs, especially documentaries about outdoor activities such as trekking, biking and rock-climbing. I am a huge fan of Bear Grylls and his Escape From Hell show, though I don’t think I would let my son eat worms like Grylls did in the show,” Tian quipped.
Outdoor equipment makers have benefited from the rising popularity of outdoor activities. The industry grew 11.28 percent year-on-year in 2014.