Report looks at online shoppers since 2005
Online shoppers in China have expanded their foothold to more than 100 countries and regions in the past decade, according to a report that reveals the trends of Chinese online shoppers since 2005.
The Ten-year Report on Online Shopping Overseas published by g.taobao.com, the country’s largest shopping website Taobao.com’s unit that focuses on overseas online shopping.
In the early years of online shopping overseas, Chinese buyers preferred shopping websites in Hong Kong and Macao. Now Japan, the United States and South Korea are among the favorites, followed by Hong Kong, Germany, France, Taiwan, Australia, Britain and Denmark.
The report also showed newcomers prefer cosmetics while more experienced ones like food. Mothers are the most active buyers and baby formulas and maternal and baby products occupy nearly half of the top 10 spots of the hottest products bought overseas online.