A Valen­tine’s Day pro­mo­tion to re­mem­ber

China Daily (Canada) - - SHANGHAI - By XU JUN­QIAN in Shang­hai


Fancy pro­mo­tional pack­ages are a dime a dozen dur­ing Chi­nese Valen­tine’s Day, which falls on Au­gust 20 this year, but this par­tic­u­lar one by The Ritz-Carl­ton Shang­hai, Pudong ho­tel stands out for its abil­ity to al­low cou­ples to celebrate their love on land, in the air and on wa­ter. More­over, it costs a whop­ping 1 mil­lion yuan ($156,244).

Tar­geted at the coun­try’s su­per-rich in­di­vid­u­als, the pack­age in­cludes a two-night stay at the lux­ury ho­tel’s sprawl­ing 410-square-me­ter pres­i­den­tial suite that comes with 9,999 red roses as well as panoramic views of the Shang­hai skyline. In ad­di­tion, guests will also re­ceive a one-carat diamond ring, a pair of diamond-stud­ded ear­rings and a neck­lace from French jeweler Chaumet. To top it all off, cou­ples will also get the chance to be chauf­feured in a Rolls-Royce and em­bark on ro­man­tic trips in a pri­vate he­li­copter and yacht.

Ac­cord­ing to the ho­tel, the ac­tual value of the pack­age is 1,341,372 yuan, which sounds sim­i­lar to “life­long love” in Chi­nese, but cus­tomers can buy the pack­age for 1 mil­lion yuan.

“We have been con­stantly seek­ing op­por­tu­ni­ties to cre­ate life-long mem­o­ries for our guests. Fi­nances aren’t the is­sue here. Rather, it is about hav­ing an un­for­get­table ex­pe­ri­ence that would make this spe­cial day more spe­cial,” said Yuan Hai­hua, di­rec­tor of sales of mar­ket­ing at Ritz-Carl­ton Pudong.

Yuan added that many young Chi­nese cou­ples these days are will­ing to spend big, not­ing that 30 per­cent of book­ings for the ho­tel’s pres­i­den­tial suite come from such in­di­vid­u­als. Fur­ther­more, some of these cou­ples don’t even be­long in the ul­tra­rich seg­ment but yet are will­ing to splurge half a year’s pay on the ex­pe­ri­ence.

Chi­nese Valen­tine’s Day falls on the sev­enth day of the sev­enth lu­nar month and it was not un­til in re­cent years that this fes­ti­val be­came widely cel­e­brated as restau­rants and ho­tels started to come up with mar­ket­ing cam­paigns.

The Ritz Carl­ton, which is owned by US hos­pi­tal­ity con­glom­er­ate Mar­riott In­ter­na­tional, is not the only one at­tempt­ing to cap­i­tal­ize on the oc­ca­sion. Banyan Tree Ho­tels and Re­sorts, which was founded in Sin­ga­pore in 1994, has also in­tro­duced a sim­i­lar pack­age at its Shang­hai es­tab­lish­ment this year.

Priced at 520,000 yuan, (520 sounds like “I love you” in Chi­nese), the pack­age con­sists of a 24-hour stay at its 120,000-yuan-per-night pres­i­den­tial suite, two re­turn busi­ness class tick­ets to any city with a Banyan Tree re­sort, and another two-night stay at this other lo­ca­tion. Also in­cluded are an­nual spa mem­ber­ships for two peo­ple and a one-day ex­clu­sive use of its rooftop bar to “pop the ques­tion”.

Banyan Tree’s man­age­ment team said that all their rooms in Shang­hai have al­ready been booked on Chi­nese Valen­tine’s Day. The ho­tel also ex­pe­ri­enced full oc­cu­pancy on the western Valen­tine’s Day that falls on Fe­bru­ary 14 ev­ery year.

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