Pepsi launches oats drink for two months
PepsiCo Inc has launched its first dairy product with JD.com Inc in China to tap into the growing consumer preference for healthy drinks.
The company, which makes Frito- Lay, Gatorade, PepsiCola, Quaker and Tropicana, introduced Quaker High Fiber Oats Dairy Drink to China exclusively on e-commerce website JD.com Inc for two months. A 350 milliliter single bottle of the oats beverage is priced at about 5.9 yuan ($0.93).
According to results of the China Health and Nutrition Survey, 90 percent of the Chinese daily dietary fiber intake is lower than the recommended daily intake, hence intestinal health problems tend to be high.
The amount of dietary fiber in one Oates Dairy Drink is equal to that in 1.5 bowls (35g per bowl) of oats, which can help clean and maintain the intestinal health.