ZTE launches new phone in Canada

China Daily (Canada) - - FRONT PAGE - By NA LI in Toronto re­nali@chi­nadai­lyusa.com

ZTE, the fourth- largest smart­phone sup­plier in North Amer­ica, in­tro­duced its first smart­phone with Hi-Fi au­dio ZTE Axon to North Amer­ica on Oct 27 in Toronto.

“With 44 per­cent of Cana­dian smart­phones run­ning Google’s An­droid plat­form, the Cana­dian mar­ket is an in­creas­ingly im­por­tant one for ZTE’s global suc­cess,” said Cheng Lixin, chair­man and CEO of ZTE North Amer­ica. “Cel­e­brat­ing 10 years in Canada, ZTE is ex­cited to con­tinue to of­fer Cana­di­ans choices when look­ing for a premium de­vice at an af­ford­able price.”

“Axon is not only their flag­ship se­ries; it is a rev­o­lu­tion for all smart­phone con­sumers,” said Jeff Yee, vice-pres­i­dent of tech­nol­ogy plan­ning and partnerships at ZTE USA. “Much like the axon nerves that help keep the mind and body con­nected, the ZTE Axon is the nerve cen­ter of every­thing you do.”

Avail­able at Fido for $0 on a twoyear premium plan term, $100 on a two-year stan­dard plan term or $400 with­out a con­tract, ZTE Axon is avail­able in Canada as of now.

“The Smart­phone Axon is re­ally an ex­cit­ing de­vice with suc­cess­ful fea­tures,” said Raj Doshi, ex­ec­u­tive vice-pres­i­dent of wire­less con­sumer ser­vices at Rogers Communications. “We see it as our cu­ri­ous de­vice for our cus­tomers.”

“We have achieved suc­cess­ful growth in Canada based on con­tin­ued com­mu­ni­ca­tion and un­der­stand­ing of the lo­cal mar­ket,” said Den­son Xu, pres­i­dent and CEO of ZTE Canada. “We will con­tinue to work with the car­ri­ers to meet cus­tomers’ needs.”

Founded in 1985, ZTE Cor­po­ra­tion is listed on the Hong Kong and Shen­zhen Stock Ex­changes and is China’s largest listed telecom equip­ment com­pany. A global provider of mobile de­vices, telecom­mu­ni­ca­tion sys­tems and en­ter­prise so­lu­tions, ZTE Canada Inc is a sub­sidiary of the ZTE Cor­po­ra­tion that has been op­er­at­ing since March 2005.

“We work with dif­fer­ent part­ners in the North Amer­ica. As part of the lo­cal eco-sys­tem, we plug into the lo­cal com­mu­ni­ties and ac­cept so­cial re­spon­si­bil­i­ties in North Amer­ica,” Cheng added.


Cheng Lixin (left), chair­man and CEO of ZTE North Amer­ica, along with Raj Doshi, ex­ec­u­tive vice-pres­i­dent of wire­less con­sumer ser­vices at Rogers Communications, dis­play the new ZTE Axon smart­phone at an of­fi­cial launch cer­e­mony held on Oct 27 in Toronto.

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